--- title: "Electro-Harmonix vs JHS Pedals: Which is searched more in New Zealand?" description: "Is Electro-Harmonix or JHS Pedals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electro-harmonix-vs-jhs-pedals" publisher: "Brandwave" --- # Electro-Harmonix vs JHS Pedals: Which is searched more in New Zealand? Is Electro-Harmonix or JHS Pedals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar pedal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electro-Harmonix and JHS Pedals - **Competitive set**: Guitar pedal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Electro-Harmonix Share of Search**: 67.4% - **JHS Pedals Share of Search**: 5.3% ## Is Electro-Harmonix or JHS Pedals more popular in search? - In September 2026, Electro-Harmonix had more branded searches than JHS Pedals among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while JHS Pedals had 70. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and JHS Pedals accounted for 5.3%. - Electro-Harmonix was ahead of JHS Pedals in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand moved from 57.8% to 67.4%, and its estimated monthly branded searches moved from 740 to 890. - Across the 12 months ending September 2026, JHS Pedals’ share of searches among guitar pedal brands in New Zealand moved from 8.6% to 5.3%, and its estimated monthly branded searches moved from 110 to 70. ## Top guitar pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. JHS Pedals was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Electro-Harmonix was listed before JHS Pedals in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar pedal brands - Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps - Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps - Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals - Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon - Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%. - In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%. ## Month by month | Month | Electro-Harmonix estimated searches | Electro-Harmonix Share of Search | Electro-Harmonix rank | JHS Pedals estimated searches | JHS Pedals Share of Search | JHS Pedals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 57.8% | 1 | 110 | 8.6% | 3 | | Nov 2025 | 740 | 60.2% | 1 | 110 | 8.9% | 3 | | Dec 2025 | 740 | 56.1% | 1 | 140 | 10.6% | 3 | | Jan 2026 | 740 | 64.3% | 1 | 70 | 6.1% | 3 | | Feb 2026 | 610 | 55% | 1 | 70 | 6.3% | 3 | | Mar 2026 | 740 | 53.6% | 1 | 70 | 5.1% | 3 | | Apr 2026 | 740 | 61.2% | 1 | 70 | 5.8% | 4 | | May 2026 | 740 | 56.5% | 1 | 90 | 6.9% | 3 | | Jun 2026 | 740 | 60.7% | 1 | 110 | 9% | 3 | | Jul 2026 | 740 | 60.2% | 1 | 70 | 5.7% | 5 | | Aug 2026 | 740 | 61.7% | 1 | 70 | 5.8% | 5 | | Sep 2026 | 890 | 67.4% | 1 | 70 | 5.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Electro-Harmonix’s and JHS Pedals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electro-Harmonix**: Measured on the search terms “electro harmonix pedal”, “electro-harmonix” and “electroharmonix”, summed into one figure. - **JHS Pedals**: Measured on the search term “jhs pedals”. - [Electro-Harmonix profile](/demand/nz/brands/electro-harmonix) - [JHS Pedals profile](/demand/nz/brands/jhs-pedals) - [All guitar pedal brands in New Zealand](/demand/nz/categories/nz-guitar-pedal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Electro-Harmonix or JHS Pedals more popular in search? In September 2026, Electro-Harmonix had more branded searches than JHS Pedals among guitar pedal brands in New Zealand. Electro-Harmonix had about 890 branded searches, while JHS Pedals had 70. Electro-Harmonix made up 67.4% of all guitar pedal brand searches we track, and JHS Pedals accounted for 5.3%. ## Cite this page Brandwave. "Electro-Harmonix vs JHS Pedals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/electro-harmonix-vs-jhs-pedals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electro-harmonix-vs-jhs-pedals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.