--- title: "Electric Kiwi vs Globug: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electric Kiwi or Globug? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electric-kiwi-vs-globug" publisher: "Brandwave" --- # Electric Kiwi vs Globug: Which is more popular by branded search in New Zealand? Which is more popular in search, Electric Kiwi or Globug? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electric Kiwi and Globug - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electric Kiwi Share of Search**: 11.2% - **Globug Share of Search**: 2.5% ## Which is more popular in search, Electric Kiwi or Globug? - In August 2026, Electric Kiwi had more branded searches than Globug among electricity retailers in New Zealand. Electric Kiwi was estimated to have 48.2K branded searches compared to Globug’s 10.9K, and held an 11.2% Share of Search versus Globug’s 2.5%. - Electric Kiwi was ahead of Globug in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand moved from 7.3% to 11.2%, and its estimated monthly branded searches moved from 26.3K to 48.2K. - Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 13K to 10.9K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%. - Estimated monthly branded searches for Globug in New Zealand fell 16.3% over 11 measured months, from 13K to 10.9K in August 2026. ## Month by month | Month | Electric Kiwi estimated searches | Electric Kiwi Share of Search | Electric Kiwi rank | Globug estimated searches | Globug Share of Search | Globug rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.3K | 7.3% | 6 | 13K | 3.6% | 8 | | Nov 2025 | 21.8K | 6.9% | 6 | 10.6K | 3.3% | 8 | | Dec 2025 | 21K | 7.7% | 5 | 10.5K | 3.8% | 8 | | Jan 2026 | 26.1K | 8% | 5 | 12.9K | 4% | 8 | | Feb 2026 | 26.3K | 8.1% | 5 | 10.7K | 3.3% | 8 | | Mar 2026 | 27K | 8.2% | 5 | 10.6K | 3.2% | 8 | | Apr 2026 | 33K | 9.3% | 5 | 10.6K | 3% | 8 | | May 2026 | 33.2K | 8.9% | 5 | 10.8K | 2.9% | 8 | | Jun 2026 | 39.5K | 9.5% | 5 | 10.8K | 2.6% | 8 | | Jul 2026 | 39.6K | 9.4% | 5 | 10.7K | 2.5% | 8 | | Aug 2026 | 48.2K | 11.2% | 4 | 10.9K | 2.5% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electric Kiwi’s and Globug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electric Kiwi**: Measured on the search terms “Electric Kiwi”, “Electric Kiwi Hour of Power”, “Electric Kiwi NZ”, “Electric Kiwi plans”, “Electric Kiwi power plans”, “Electric Kiwi prices”, “Electric Kiwi rates”, “Electric Kiwi review”, “Electric Kiwi reviews”, “Kiwi Electric”, “Kiwi Electric plans” and “Kiwi Electric rates”, summed into one figure. - **Globug**: Measured on the search terms “Globug”, “Globug energy”, “Globug NZ” and “Globug power”, summed into one figure. - [Electric Kiwi profile](/demand/nz/brands/electric-kiwi) - [Globug profile](/demand/nz/brands/globug) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electric Kiwi or Globug? In August 2026, Electric Kiwi had more branded searches than Globug among electricity retailers in New Zealand. Electric Kiwi was estimated to have 48.2K branded searches compared to Globug’s 10.9K, and held an 11.2% Share of Search versus Globug’s 2.5%. ## Cite this page Brandwave. "Electric Kiwi vs Globug: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electric-kiwi-vs-globug This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electric-kiwi-vs-globug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.