--- title: "Electric Kiwi vs Genesis Energy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electric Kiwi or Genesis Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electric-kiwi-vs-genesis-energy" publisher: "Brandwave" --- # Electric Kiwi vs Genesis Energy: Which is more popular by branded search in New Zealand? Which is more popular in search, Electric Kiwi or Genesis Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electric Kiwi and Genesis Energy - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electric Kiwi Share of Search**: 11.2% - **Genesis Energy Share of Search**: 20% ## Which is more popular in search, Electric Kiwi or Genesis Energy? - In August 2026, Genesis Energy had more branded searches than Electric Kiwi among electricity retailers in New Zealand. Genesis Energy was estimated to have 86.4K branded searches compared to Electric Kiwi’s 48.2K, and held a 20% Share of Search versus Electric Kiwi’s 11.2%. - Genesis Energy was ahead of Electric Kiwi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Electric Kiwi’s estimated Share of Search among electricity retailers in New Zealand moved from 7.3% to 11.2%, and its estimated monthly branded searches moved from 26.3K to 48.2K. - Across the 11 months ending August 2026, Genesis Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 19.2% to 20%, and its estimated monthly branded searches moved from 69.2K to 86.4K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%. - In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%. ## Month by month | Month | Electric Kiwi estimated searches | Electric Kiwi Share of Search | Electric Kiwi rank | Genesis Energy estimated searches | Genesis Energy Share of Search | Genesis Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.3K | 7.3% | 6 | 69.2K | 19.2% | 2 | | Nov 2025 | 21.8K | 6.9% | 6 | 55.2K | 17.5% | 3 | | Dec 2025 | 21K | 7.7% | 5 | 45.8K | 16.7% | 3 | | Jan 2026 | 26.1K | 8% | 5 | 55.6K | 17.2% | 3 | | Feb 2026 | 26.3K | 8.1% | 5 | 55.2K | 17% | 3 | | Mar 2026 | 27K | 8.2% | 5 | 55.2K | 16.8% | 3 | | Apr 2026 | 33K | 9.3% | 5 | 55.4K | 15.6% | 3 | | May 2026 | 33.2K | 8.9% | 5 | 67.7K | 18.1% | 3 | | Jun 2026 | 39.5K | 9.5% | 5 | 83.5K | 20.1% | 2 | | Jul 2026 | 39.6K | 9.4% | 5 | 86.9K | 20.7% | 2 | | Aug 2026 | 48.2K | 11.2% | 4 | 86.4K | 20% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electric Kiwi’s and Genesis Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electric Kiwi**: Measured on the search terms “Electric Kiwi”, “Electric Kiwi Hour of Power”, “Electric Kiwi NZ”, “Electric Kiwi plans”, “Electric Kiwi power plans”, “Electric Kiwi prices”, “Electric Kiwi rates”, “Electric Kiwi review”, “Electric Kiwi reviews”, “Kiwi Electric”, “Kiwi Electric plans” and “Kiwi Electric rates”, summed into one figure. - **Genesis Energy**: Measured on the search terms “Genesis electricity”, “Genesis Energy”, “Genesis Energy New Zealand”, “Genesis Energy NZ”, “Genesis Energy plans”, “Genesis Energy Power Shout”, “Genesis Energy rates”, “Genesis Power”, “Genesis Power plans”, “Genesis Power Shout”, “Power Shout Genesis” and “www genesis energy co nz”, summed into one figure. - [Electric Kiwi profile](/demand/nz/brands/electric-kiwi) - [Genesis Energy profile](/demand/nz/brands/genesis-energy) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electric Kiwi or Genesis Energy? In August 2026, Genesis Energy had more branded searches than Electric Kiwi among electricity retailers in New Zealand. Genesis Energy was estimated to have 86.4K branded searches compared to Electric Kiwi’s 48.2K, and held a 20% Share of Search versus Electric Kiwi’s 11.2%. ## Cite this page Brandwave. "Electric Kiwi vs Genesis Energy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electric-kiwi-vs-genesis-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electric-kiwi-vs-genesis-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.