--- title: "Electric Avenue vs Homegrown: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Electric Avenue or Homegrown? Compare estimated monthly branded-search demand and Share of Search inside the Music festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/electric-avenue-vs-homegrown" publisher: "Brandwave" --- # Electric Avenue vs Homegrown: Which is more popular by branded search in New Zealand? Which is more popular in search, Electric Avenue or Homegrown? Compare estimated monthly branded-search demand and Share of Search inside the Music festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Electric Avenue and Homegrown - **Competitive set**: Music festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Electric Avenue Share of Search**: 2.7% - **Homegrown Share of Search**: 0.23% ## Which is more popular in search, Electric Avenue or Homegrown? - In August 2026, Electric Avenue had more branded searches than Homegrown among music festivals in New Zealand. Electric Avenue was estimated to have 1.9K branded searches compared to Homegrown’s 160, and held a 2.7% Share of Search versus Homegrown’s 0.23%. - The lead changed hands 2 times in the 11 months ending August 2026: Homegrown took it in March 2026, Electric Avenue took it in April 2026. - Across the 11 months ending August 2026, Electric Avenue’s estimated Share of Search among music festivals in New Zealand moved from 6.6% to 2.7%, and its estimated monthly branded searches moved from 3K to 1.9K. - Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand moved from 1.2% to 0.23%, and its estimated monthly branded searches moved from 560 to 160. ## How did search popularity change for New Zealand music festivals in August 2026? - Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026. - Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026. ## Month by month | Month | Electric Avenue estimated searches | Electric Avenue Share of Search | Electric Avenue rank | Homegrown estimated searches | Homegrown Share of Search | Homegrown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 6.6% | 4 | 560 | 1.2% | 6 | | Nov 2025 | 3.1K | 6.3% | 4 | 550 | 1.1% | 6 | | Dec 2025 | 4.6K | 3.3% | 5 | 740 | 0.53% | 6 | | Jan 2026 | 10.3K | 10.8% | 3 | 1.4K | 1.4% | 6 | | Feb 2026 | 32.9K | 23.3% | 3 | 2.2K | 1.5% | 5 | | Mar 2026 | 2.7K | 15.1% | 3 | 5.6K | 30.9% | 1 | | Apr 2026 | 2.6K | 22% | 2 | 280 | 2.3% | 6 | | May 2026 | 850 | 8.6% | 4 | 330 | 3.4% | 6 | | Jun 2026 | 730 | 5.8% | 4 | 120 | 0.96% | 6 | | Jul 2026 | 1.4K | 2.8% | 4 | 120 | 0.23% | 6 | | Aug 2026 | 1.9K | 2.7% | 4 | 160 | 0.23% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Electric Avenue’s and Homegrown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Electric Avenue**: Measured on the search terms “electric avenue christchurch”, “electric avenue festival”, “electric avenue lineup”, “electric avenue music festival” and “electric avenue tickets”, summed into one figure. - **Homegrown**: Measured on the search terms “homegrown festival”, “homegrown lineup”, “homegrown tickets” and “homegrown wellington”, summed into one figure. - [Electric Avenue profile](/demand/nz/brands/electric-avenue) - [Homegrown profile](/demand/nz/brands/homegrown) - [All music festivals in New Zealand](/demand/nz/categories/nz-music-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Electric Avenue or Homegrown? In August 2026, Electric Avenue had more branded searches than Homegrown among music festivals in New Zealand. Electric Avenue was estimated to have 1.9K branded searches compared to Homegrown’s 160, and held a 2.7% Share of Search versus Homegrown’s 0.23%. ## Cite this page Brandwave. "Electric Avenue vs Homegrown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/electric-avenue-vs-homegrown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/electric-avenue-vs-homegrown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.