--- title: "Elastoplast vs St John: Which is searched more in New Zealand?" description: "Is Elastoplast or St John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elastoplast-vs-st-john" publisher: "Brandwave" --- # Elastoplast vs St John: Which is searched more in New Zealand? Is Elastoplast or St John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elastoplast and St John - **Competitive set**: Plaster and first aid brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Elastoplast Share of Search**: 4.5% - **St John Share of Search**: 55.5% ## Is Elastoplast or St John more popular in search? - In September 2026, St John had more branded searches than Elastoplast among plaster and first aid brands in New Zealand. St John had about 9,900 branded searches, while Elastoplast had 800. St John made up 55.5% of all plaster and first aid brand searches we track, and Elastoplast accounted for 4.5%. - St John was ahead of Elastoplast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elastoplast’s share of searches among plaster and first aid brands in New Zealand moved from 3.7% to 4.5%, and its estimated monthly branded searches moved from 630 to 800. - Across the 12 months ending September 2026, St John’s share of searches among plaster and first aid brands in New Zealand moved from 58% to 55.5%, and its estimated monthly branded searches held steady at 9.9K. ## Top plaster and first aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, St John was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Elastoplast was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Elastoplast was listed before St John in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Elastoplast | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Band-Aid | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | St John | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Nexcare | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Leukoplast | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Betadine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plaster and first aid brands - Asked ChatGPT "Which plaster and first aid brand should I buy in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. St John, 4. Nexcare - Asked ChatGPT "What are the best plaster and first aid brands in New Zealand?": 1. Elastoplast, 2. Band-Aid, 3. Nexcare, 4. Leukoplast - Asked ChatGPT "What's the best plaster and first aid brand in New Zealand for a home first aid kit?": 1. Elastoplast, 2. St John, 3. Band-Aid, 4. Nexcare - Searched Google, AI Overview "first aid supplies nz": 1. St John - Searched Google, AI Overview "home first aid kit": 1. St John Not named in any answer: Betadine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand plaster and first aid brands in September 2026? - St John’s share of searches among plaster and first aid brands in New Zealand has lost ground for 3 months in a row, from 60.4% to 55.5% in September 2026. - Estimated monthly branded searches for Elastoplast in New Zealand rose 27% over 12 measured months, from 630 to 800 in September 2026. ## Month by month | Month | Elastoplast estimated searches | Elastoplast Share of Search | Elastoplast rank | St John estimated searches | St John Share of Search | St John rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 3.7% | 4 | 9.9K | 58% | 1 | | Nov 2025 | 650 | 3.7% | 4 | 9.9K | 56.5% | 1 | | Dec 2025 | 580 | 3.6% | 4 | 8.1K | 49.6% | 1 | | Jan 2026 | 700 | 4.1% | 4 | 9.9K | 58.1% | 1 | | Feb 2026 | 670 | 3.9% | 4 | 9.9K | 58.2% | 1 | | Mar 2026 | 780 | 4.5% | 4 | 9.9K | 57.4% | 1 | | Apr 2026 | 650 | 3.9% | 4 | 9.9K | 58.6% | 1 | | May 2026 | 660 | 3.8% | 4 | 9.9K | 56.9% | 1 | | Jun 2026 | 640 | 3.9% | 4 | 9.9K | 60.4% | 1 | | Jul 2026 | 780 | 4.5% | 4 | 9.9K | 57.1% | 1 | | Aug 2026 | 850 | 4.8% | 4 | 9.9K | 55.5% | 1 | | Sep 2026 | 800 | 4.5% | 4 | 9.9K | 55.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Elastoplast’s and St John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elastoplast**: Measured on the search terms “elastoplast”, “elastoplast bandages”, “elastoplast first aid”, “elastoplast scar reducer”, “elastoplast sensitive”, “elastoplast sensitive plasters”, “elastoplast tape”, “elastoplast wound”, “elastoplast wound spray” and “plaster elastoplast”, summed into one figure. - **St John**: Measured on the search term “st john”. - [Elastoplast profile](/demand/nz/brands/elastoplast) - [St John profile](/demand/nz/brands/st-john) - [All plaster and first aid brands in New Zealand](/demand/nz/categories/nz-first-aid-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elastoplast or St John more popular in search? In September 2026, St John had more branded searches than Elastoplast among plaster and first aid brands in New Zealand. St John had about 9,900 branded searches, while Elastoplast had 800. St John made up 55.5% of all plaster and first aid brand searches we track, and Elastoplast accounted for 4.5%. ## Cite this page Brandwave. "Elastoplast vs St John: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/elastoplast-vs-st-john This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elastoplast-vs-st-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.