---
title: "Elastoplast vs Nexcare: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Elastoplast or Nexcare? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/elastoplast-vs-nexcare"
publisher: "Brandwave"
---

# Elastoplast vs Nexcare: Which is more popular by branded search in New Zealand?

Which is more popular in search, Elastoplast or Nexcare? Compare estimated monthly branded-search demand and Share of Search inside the Plaster and first aid brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elastoplast and Nexcare
- **Competitive set**: Plaster and first aid brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Elastoplast Share of Search**: 24.7%
- **Nexcare Share of Search**: 7%

## Which is more popular in search, Elastoplast or Nexcare?

- In August 2026, Elastoplast had more branded searches than Nexcare among plaster and first aid brands in New Zealand. Elastoplast was estimated to have 1K branded searches compared to Nexcare’s 290, and held a 24.7% Share of Search versus Nexcare’s 7%.
- Elastoplast was ahead of Nexcare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand moved from 23.7% to 24.7%, and its estimated monthly branded searches moved from 750 to 1K.
- Across the 11 months ending August 2026, Nexcare’s estimated Share of Search among plaster and first aid brands in New Zealand held steady at 7%, and its estimated monthly branded searches moved from 220 to 290.

## How did search popularity change for New Zealand plaster and first aid brands in August 2026?

- In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
- Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.

## Month by month

| Month | Elastoplast estimated searches | Elastoplast Share of Search | Elastoplast rank | Nexcare estimated searches | Nexcare Share of Search | Nexcare rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 750 | 23.7% | 2 | 220 | 7% | 3 |
| Nov 2025 | 750 | 19.6% | 2 | 230 | 6% | 3 |
| Dec 2025 | 720 | 15.7% | 2 | 230 | 5% | 3 |
| Jan 2026 | 810 | 24.4% | 2 | 290 | 8.7% | 3 |
| Feb 2026 | 810 | 24.5% | 2 | 270 | 8.2% | 3 |
| Mar 2026 | 910 | 26.5% | 2 | 260 | 7.6% | 3 |
| Apr 2026 | 810 | 25% | 2 | 230 | 7.1% | 3 |
| May 2026 | 820 | 22% | 2 | 250 | 6.7% | 3 |
| Jun 2026 | 780 | 23.9% | 2 | 250 | 7.6% | 3 |
| Jul 2026 | 910 | 25.4% | 2 | 260 | 7.3% | 3 |
| Aug 2026 | 1K | 24.7% | 2 | 290 | 7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Elastoplast’s and Nexcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elastoplast**: Measured on the search terms “elastoplast”, “elastoplast bandages”, “elastoplast first aid”, “elastoplast near me”, “elastoplast nz”, “elastoplast scar reducer”, “elastoplast sensitive”, “elastoplast sensitive plasters”, “elastoplast spray plaster”, “elastoplast tape”, “elastoplast wound”, “elastoplast wound healing ointment”, “elastoplast wound spray” and “plaster elastoplast”, summed into one figure.
- **Nexcare**: Measured on the search terms “nexcare”, “nexcare bandages”, “nexcare first aid”, “nexcare plasters” and “nexcare waterproof bandages”, summed into one figure.

- [Elastoplast profile](/demand/nz/brands/elastoplast)
- [Nexcare profile](/demand/nz/brands/nexcare)
- [All plaster and first aid brands in New Zealand](/demand/nz/categories/nz-first-aid-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elastoplast or Nexcare?

In August 2026, Elastoplast had more branded searches than Nexcare among plaster and first aid brands in New Zealand. Elastoplast was estimated to have 1K branded searches compared to Nexcare’s 290, and held a 24.7% Share of Search versus Nexcare’s 7%.

## Cite this page

Brandwave. "Elastoplast vs Nexcare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/elastoplast-vs-nexcare

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elastoplast-vs-nexcare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.