--- title: "Elanco vs MSD Animal Health: Which is searched more in New Zealand?" description: "Is Elanco or MSD Animal Health more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elanco-vs-msd-animal-health" publisher: "Brandwave" --- # Elanco vs MSD Animal Health: Which is searched more in New Zealand? Is Elanco or MSD Animal Health more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elanco and MSD Animal Health - **Competitive set**: Animal health brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Elanco Share of Search**: 19.4% - **MSD Animal Health Share of Search**: 14.1% ## Is Elanco or MSD Animal Health more popular in search? - In September 2026, Elanco had more branded searches than MSD Animal Health among animal health brands in New Zealand. Elanco had about 370 branded searches, while MSD Animal Health had 270. Elanco made up 19.4% of all animal health brand searches we track, and MSD Animal Health accounted for 14.1%. - Elanco was ahead of MSD Animal Health in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand moved from 20.5% to 19.4%, and its estimated monthly branded searches moved from 360 to 370. - Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands in New Zealand moved from 10.2% to 14.1%, and its estimated monthly branded searches moved from 180 to 270. ## Top animal health brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MSD Animal Health was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Elanco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSD Animal Health was listed before Elanco in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal health brands - Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health - Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco - Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health - Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track - Searched Google, AI Overview "farm animal health": named none of the brands we track Not named in any answer: Bomac and Jurox. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand animal health brands in September 2026? - In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%. - MSD Animal Health’s share of searches among animal health brands in New Zealand has lost ground for 3 months in a row, from 16.4% to 14.1% in September 2026. ## Month by month | Month | Elanco estimated searches | Elanco Share of Search | Elanco rank | MSD Animal Health estimated searches | MSD Animal Health Share of Search | MSD Animal Health rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 20.5% | 3 | 180 | 10.2% | 4 | | Nov 2025 | 340 | 19.2% | 3 | 180 | 10.2% | 4 | | Dec 2025 | 260 | 17.9% | 3 | 150 | 10.3% | 4 | | Jan 2026 | 300 | 19.4% | 3 | 210 | 13.5% | 4 | | Feb 2026 | 360 | 21.7% | 3 | 220 | 13.3% | 4 | | Mar 2026 | 400 | 20.2% | 3 | 270 | 13.6% | 4 | | Apr 2026 | 340 | 19.9% | 3 | 270 | 15.8% | 4 | | May 2026 | 370 | 19.9% | 3 | 220 | 11.8% | 4 | | Jun 2026 | 380 | 19.5% | 3 | 320 | 16.4% | 4 | | Jul 2026 | 370 | 19.6% | 3 | 270 | 14.3% | 4 | | Aug 2026 | 380 | 20% | 3 | 270 | 14.2% | 4 | | Sep 2026 | 370 | 19.4% | 3 | 270 | 14.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Elanco’s and MSD Animal Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elanco**: Measured on the search terms “claro elanco”, “elanco”, “elanco animal”, “elanco animal health”, “elanco bayer”, “elanco cattle products”, “elanco dog products”, “elanco flea products”, “elanco interceptor plus”, “elanco pet”, “elanco pet health”, “elanco pet products”, “elanco poultry products”, “elanco products”, “elanco vet”, “elanco veterinary products” and “osurnia by elanco”, summed into one figure. - **MSD Animal Health**: Measured on the search terms “msd animal health” and “msd animal health products”, summed into one figure. - [Elanco profile](/demand/nz/brands/elanco) - [MSD Animal Health profile](/demand/nz/brands/msd-animal-health) - [All animal health brands in New Zealand](/demand/nz/categories/nz-animal-health-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elanco or MSD Animal Health more popular in search? In September 2026, Elanco had more branded searches than MSD Animal Health among animal health brands in New Zealand. Elanco had about 370 branded searches, while MSD Animal Health had 270. Elanco made up 19.4% of all animal health brand searches we track, and MSD Animal Health accounted for 14.1%. ## Cite this page Brandwave. "Elanco vs MSD Animal Health: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/elanco-vs-msd-animal-health This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elanco-vs-msd-animal-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.