--- title: "Elan Insurance Brokers vs Rothbury: Which is more popular in New Zealand?" description: "Is Elan Insurance Brokers or Rothbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elan-insurance-brokers-vs-rothbury" publisher: "Brandwave" --- # Elan Insurance Brokers vs Rothbury: Which is more popular in New Zealand? Is Elan Insurance Brokers or Rothbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elan Insurance Brokers and Rothbury - **Competitive set**: Auckland insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Elan Insurance Brokers Share of Search**: 1.2% - **Rothbury Share of Search**: 18% ## Is Elan Insurance Brokers or Rothbury more popular in search? - In October 2026, Rothbury had more branded searches than Elan Insurance Brokers among Auckland insurance brokers in New Zealand. Rothbury had about 590 branded searches, while Elan Insurance Brokers had 40. Rothbury made up 18% of all Auckland insurance broker searches we track, and Elan Insurance Brokers accounted for 1.2%. - Rothbury was ahead of Elan Insurance Brokers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Elan Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 60 to 40. - Across the 12 months ending October 2026, Rothbury’s share of searches among Auckland insurance brokers in New Zealand moved from 19.2% to 18%, and its estimated monthly branded searches held steady at 590. ## Top Auckland insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Elan Insurance Brokers and Rothbury were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Rothbury was listed before Elan Insurance Brokers in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marble Insurance | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Rothbury | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Blanket Insurance | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Elan Insurance Brokers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | PIC Insurance Brokers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gallagher Insurance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Primesure Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frank Risk Management | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Auckland, New Zealand?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers, 5. PIC Insurance Brokers - Asked ChatGPT "What are the best insurance brokers in Auckland, New Zealand?": 1. Rothbury, 2. Marble Insurance, 3. Blanket Insurance, 4. PIC Insurance Brokers, 5. Elan Insurance Brokers - Asked ChatGPT "What's the best insurance broker in Auckland, New Zealand for insurance cover?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers - Searched Google, AI Overview "business insurance auckland": named none of the brands we track Not named in any answer: Gallagher Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland insurance brokers in October 2026? - In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches. - In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%. - Estimated monthly branded searches for Elan Insurance Brokers in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026. ## How has branded search for Elan Insurance Brokers and Rothbury changed in New Zealand over the last 12 months? | Month | Elan Insurance Brokers estimated searches | Elan Insurance Brokers Share of Search | Elan Insurance Brokers rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60 | 1.9% | 9 | 590 | 19.2% | 2 | | Dec 2025 | 40 | 1.8% | 9 | 480 | 21.1% | 2 | | Jan 2026 | 30 | 1.1% | 9 | 590 | 22.4% | 2 | | Feb 2026 | 150 | 4.7% | 7 | 590 | 18.6% | 2 | | Mar 2026 | 160 | 4.5% | 7 | 720 | 20.4% | 2 | | Apr 2026 | 60 | 1.9% | 9 | 590 | 18.8% | 2 | | May 2026 | 50 | 1.5% | 8 | 590 | 17.8% | 2 | | Jun 2026 | 50 | 1.6% | 9 | 720 | 22.6% | 2 | | Jul 2026 | 40 | 1.3% | 9 | 720 | 22.6% | 2 | | Aug 2026 | 40 | 1.3% | 10 | 590 | 19.2% | 2 | | Sep 2026 | 50 | 1.7% | 9 | 590 | 20.1% | 2 | | Oct 2026 | 40 | 1.2% | 9 | 590 | 18% | 3 | ## How are Elan Insurance Brokers’ and Rothbury’s branded searches counted? Brandwave collects information about searches that people make online using Elan Insurance Brokers’ and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elan Insurance Brokers**: Measured on the search terms “elan insurance” and “elan insurance brokers”, summed into one figure. - **Rothbury**: Measured on the search term “rothbury insurance”. - [Elan Insurance Brokers profile](/demand/nz/brands/elan-insurance-brokers) - [Rothbury profile](/demand/nz/brands/rothbury) - [All Auckland insurance brokers in New Zealand](/demand/nz/locations/auckland/insurance-brokers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elan Insurance Brokers or Rothbury more popular in search? In October 2026, Rothbury had more branded searches than Elan Insurance Brokers among Auckland insurance brokers in New Zealand. Rothbury had about 590 branded searches, while Elan Insurance Brokers had 40. Rothbury made up 18% of all Auckland insurance broker searches we track, and Elan Insurance Brokers accounted for 1.2%. ## Cite this page Brandwave. "Elan Insurance Brokers vs Rothbury: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/elan-insurance-brokers-vs-rothbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elan-insurance-brokers-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.