---
title: "Elan Insurance Brokers vs Frank Risk Management: Which is more popular in New Zealand?"
description: "Is Elan Insurance Brokers or Frank Risk Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/elan-insurance-brokers-vs-frank-risk-management"
publisher: "Brandwave"
---

# Elan Insurance Brokers vs Frank Risk Management: Which is more popular in New Zealand?

Is Elan Insurance Brokers or Frank Risk Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elan Insurance Brokers and Frank Risk Management
- **Competitive set**: Auckland insurance brokers
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Elan Insurance Brokers Share of Search**: 1.2%
- **Frank Risk Management Share of Search**: 1.2%

## Is Elan Insurance Brokers or Frank Risk Management more popular in search?

- In October 2026, Elan Insurance Brokers and Frank Risk Management were level in searches among Auckland insurance brokers in New Zealand, with an estimated 40 branded searches each, at 1.2% of the total each.
- The lead changed hands 2 times in the 12 months ending October 2026: Frank Risk Management took it in August 2026, Elan Insurance Brokers took it in September 2026.
- Across the 12 months ending October 2026, Elan Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 12 months ending October 2026, Frank Risk Management’s share of searches among Auckland insurance brokers in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 40.

## Top Auckland insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Elan Insurance Brokers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Frank Risk Management did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Marble Insurance | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Rothbury | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Blanket Insurance | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Elan Insurance Brokers | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| PIC Insurance Brokers | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Gallagher Insurance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Primesure Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Frank Risk Management | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Auckland insurance brokers

- Asked ChatGPT "Which insurance broker should I hire in Auckland, New Zealand?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers, 5. PIC Insurance Brokers
- Asked ChatGPT "What are the best insurance brokers in Auckland, New Zealand?": 1. Rothbury, 2. Marble Insurance, 3. Blanket Insurance, 4. PIC Insurance Brokers, 5. Elan Insurance Brokers
- Asked ChatGPT "What's the best insurance broker in Auckland, New Zealand for insurance cover?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers
- Searched Google, AI Overview "business insurance auckland": named none of the brands we track

Not named in any answer: Gallagher Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand Auckland insurance brokers in October 2026?

- Estimated monthly branded searches for Elan Insurance Brokers in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.

## How has branded search for Elan Insurance Brokers and Frank Risk Management changed in New Zealand over the last 12 months?

| Month | Elan Insurance Brokers estimated searches | Elan Insurance Brokers Share of Search | Elan Insurance Brokers rank | Frank Risk Management estimated searches | Frank Risk Management Share of Search | Frank Risk Management rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 60 | 1.9% | 9 | 40 | 1.3% | 10 |
| Dec 2025 | 40 | 1.8% | 9 | 20 | 0.88% | 10 |
| Jan 2026 | 30 | 1.1% | 9 | 30 | 1.1% | 10 |
| Feb 2026 | 150 | 4.7% | 7 | 30 | 0.94% | 10 |
| Mar 2026 | 160 | 4.5% | 7 | 50 | 1.4% | 10 |
| Apr 2026 | 60 | 1.9% | 9 | 40 | 1.3% | 10 |
| May 2026 | 50 | 1.5% | 8 | 40 | 1.2% | 10 |
| Jun 2026 | 50 | 1.6% | 9 | 40 | 1.3% | 10 |
| Jul 2026 | 40 | 1.3% | 9 | 40 | 1.3% | 10 |
| Aug 2026 | 40 | 1.3% | 10 | 50 | 1.6% | 9 |
| Sep 2026 | 50 | 1.7% | 9 | 30 | 1% | 10 |
| Oct 2026 | 40 | 1.2% | 9 | 40 | 1.2% | 10 |

## How are Elan Insurance Brokers’ and Frank Risk Management’s branded searches counted?

Brandwave collects information about searches that people make online using Elan Insurance Brokers’ and Frank Risk Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elan Insurance Brokers**: Measured on the search terms “elan insurance” and “elan insurance brokers”, summed into one figure.
- **Frank Risk Management**: Measured on the search terms “frank risk management” and “frankrisk”, summed into one figure.

- [Elan Insurance Brokers profile](/demand/nz/brands/elan-insurance-brokers)
- [Frank Risk Management profile](/demand/nz/brands/frank-risk-management)
- [All Auckland insurance brokers in New Zealand](/demand/nz/locations/auckland/insurance-brokers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Elan Insurance Brokers or Frank Risk Management more popular in search?

In October 2026, Elan Insurance Brokers and Frank Risk Management were level in searches among Auckland insurance brokers in New Zealand, with an estimated 40 branded searches each, at 1.2% of the total each.

## Cite this page

Brandwave. "Elan Insurance Brokers vs Frank Risk Management: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/elan-insurance-brokers-vs-frank-risk-management

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elan-insurance-brokers-vs-frank-risk-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.