--- title: "Elai vs Synthesia: Which is searched more in New Zealand?" description: "Is Elai or Synthesia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/elai-vs-synthesia" publisher: "Brandwave" --- # Elai vs Synthesia: Which is searched more in New Zealand? Is Elai or Synthesia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elai and Synthesia - **Competitive set**: AI avatar video platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Elai Share of Search**: 0.15% - **Synthesia Share of Search**: 11.3% ## Is Elai or Synthesia more popular in search? - In September 2026, Synthesia had more branded searches than Elai among AI avatar video platforms in New Zealand. Synthesia had about 770 branded searches, while Elai had 10. Synthesia made up 11.3% of all AI avatar video platform searches we track, and Elai accounted for 0.15%. - Synthesia was ahead of Elai in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elai’s share of searches among AI avatar video platforms in New Zealand moved from 0.53% to 0.15%, and its estimated monthly branded searches moved from 40 to 10. - Across the 12 months ending September 2026, Synthesia’s share of searches among AI avatar video platforms in New Zealand moved from 19.6% to 11.3%, and its estimated monthly branded searches moved from 1.5K to 770. ## Top AI avatar video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Synthesia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elai did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HeyGen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Synthesia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | D-ID | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI avatar video platforms - Asked ChatGPT "Which AI avatar video platform should I use in New Zealand?": 1. HeyGen, 2. Synthesia, 3. D-ID - Asked ChatGPT "What are the best AI avatar video platforms in New Zealand?": 1. HeyGen, 2. Synthesia, 3. Colossyan, 4. D-ID - Asked ChatGPT "What's the best AI avatar video platform in New Zealand for marketing videos?": 1. HeyGen, 2. Synthesia, 3. Colossyan - Searched Google, AI Overview "best ai video avatar": 1. HeyGen, 2. Synthesia, 3. D-ID - Searched Google, AI Overview "avatar video maker": 1. HeyGen Not named in any answer: Elai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI avatar video platforms in September 2026? - In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%. - Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026. ## Month by month | Month | Elai estimated searches | Elai Share of Search | Elai rank | Synthesia estimated searches | Synthesia Share of Search | Synthesia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.53% | 4 | 1.5K | 19.6% | 3 | | Nov 2025 | 30 | 0.4% | 4 | 1.4K | 19.3% | 3 | | Dec 2025 | 10 | 0.17% | 5 | 1.1K | 18.5% | 3 | | Jan 2026 | 10 | 0.15% | 5 | 1.1K | 16.8% | 3 | | Feb 2026 | 30 | 0.45% | 5 | 1.1K | 16.5% | 3 | | Mar 2026 | 10 | 0.12% | 5 | 1.4K | 17.2% | 3 | | Apr 2026 | 10 | 0.13% | 5 | 1.1K | 14.9% | 3 | | May 2026 | 10 | 0.13% | 5 | 1.1K | 13.7% | 3 | | Jun 2026 | 10 | 0.13% | 5 | 1.1K | 14.6% | 3 | | Jul 2026 | 20 | 0.32% | 5 | 800 | 12.6% | 3 | | Aug 2026 | 10 | 0.14% | 5 | 940 | 12.9% | 3 | | Sep 2026 | 10 | 0.15% | 5 | 770 | 11.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Elai’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elai**: Measured on the search terms “elai” and “elai ai”, summed into one figure. - **Synthesia**: Measured on the search terms “synthesia”, “synthesia ai” and “synthesia io”, summed into one figure. - [Elai profile](/demand/nz/brands/elai) - [Synthesia profile](/demand/nz/brands/synthesia) - [All AI avatar video platforms in New Zealand](/demand/nz/categories/nz-ai-avatar-video-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elai or Synthesia more popular in search? In September 2026, Synthesia had more branded searches than Elai among AI avatar video platforms in New Zealand. Synthesia had about 770 branded searches, while Elai had 10. Synthesia made up 11.3% of all AI avatar video platform searches we track, and Elai accounted for 0.15%. ## Cite this page Brandwave. "Elai vs Synthesia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/elai-vs-synthesia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/elai-vs-synthesia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.