---
title: "EIT vs Toi Ohomai: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, EIT or Toi Ohomai? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/eit-vs-toi-ohomai"
publisher: "Brandwave"
---

# EIT vs Toi Ohomai: Which is more popular by branded search in New Zealand?

Which is more popular in search, EIT or Toi Ohomai? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EIT and Toi Ohomai
- **Competitive set**: Polytechnics
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **EIT Share of Search**: 2.5%
- **Toi Ohomai Share of Search**: 7.5%

## Which is more popular in search, EIT or Toi Ohomai?

- In August 2026, Toi Ohomai had more branded searches than EIT among polytechnics in New Zealand. Toi Ohomai was estimated to have 11.7K branded searches compared to EIT’s 3.9K, and held a 7.5% Share of Search versus EIT’s 2.5%.
- Toi Ohomai was ahead of EIT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EIT’s estimated Share of Search among polytechnics in New Zealand moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 4K to 3.9K.
- Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 9.7K to 11.7K.

## How did search popularity change for New Zealand polytechnics in August 2026?

- In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%.
- In August 2026, EIT fell from 11th to 12th among polytechnics in New Zealand.

## Month by month

| Month | EIT estimated searches | EIT Share of Search | EIT rank | Toi Ohomai estimated searches | Toi Ohomai Share of Search | Toi Ohomai rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4K | 2.6% | 13 | 9.7K | 6.3% | 7 |
| Nov 2025 | 3.2K | 2.3% | 12 | 9.1K | 6.5% | 6 |
| Dec 2025 | 2.6K | 2.7% | 11 | 6.2K | 6.2% | 5 |
| Jan 2026 | 4K | 3% | 10 | 9.3K | 6.8% | 5 |
| Feb 2026 | 4.8K | 2.8% | 12 | 13.1K | 7.8% | 6 |
| Mar 2026 | 3.9K | 2.3% | 13 | 13.6K | 8% | 5 |
| Apr 2026 | 3.2K | 2.4% | 11 | 7.8K | 6% | 6 |
| May 2026 | 4K | 2.6% | 11 | 11.3K | 7.3% | 6 |
| Jun 2026 | 3.3K | 2.2% | 13 | 11.2K | 7.4% | 5 |
| Jul 2026 | 4K | 2.6% | 11 | 9.7K | 6.2% | 6 |
| Aug 2026 | 3.9K | 2.5% | 12 | 11.7K | 7.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EIT’s and Toi Ohomai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EIT**: Measured on the search terms “eit courses”, “eit courses napier”, “eit hawkes bay campus”, “eit nz” and “eit study”, summed into one figure.
- **Toi Ohomai**: Measured on the search terms “bachelor of nursing toi ohomai”, “toi ohomai”, “toi ohomai campus”, “toi ohomai childcare”, “toi ohomai courses”, “toi ohomai free courses”, “toi ohomai institute”, “toi ohomai near me”, “toi ohomai new zealand”, “toi ohomai nursing”, “toi ohomai nz”, “toi ohomai windermere”, “toi ohomai windermere campus”, “toiohomai”, “toiohomai ac nz”, “toiohomai courses” and “toiohomai nz”, summed into one figure.

- [EIT profile](/demand/nz/brands/eit)
- [Toi Ohomai profile](/demand/nz/brands/toi-ohomai)
- [All polytechnics in New Zealand](/demand/nz/categories/nz-polytechnics): The set both shares are measured inside, 14 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EIT or Toi Ohomai?

In August 2026, Toi Ohomai had more branded searches than EIT among polytechnics in New Zealand. Toi Ohomai was estimated to have 11.7K branded searches compared to EIT’s 3.9K, and held a 7.5% Share of Search versus EIT’s 2.5%.

## Cite this page

Brandwave. "EIT vs Toi Ohomai: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eit-vs-toi-ohomai

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eit-vs-toi-ohomai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.