---
title: "eighthirty vs Flight Coffee: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, eighthirty or Flight Coffee? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/eighthirty-vs-flight-coffee"
publisher: "Brandwave"
---

# eighthirty vs Flight Coffee: Which is more popular by branded search in New Zealand?

Which is more popular in search, eighthirty or Flight Coffee? Compare estimated monthly branded-search demand and Share of Search inside the specialty coffee roasters set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: eighthirty and Flight Coffee
- **Competitive set**: specialty coffee roasters
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **eighthirty Share of Search**: 0.74%
- **Flight Coffee Share of Search**: 9.1%

## Which is more popular in search, eighthirty or Flight Coffee?

- In August 2026, Flight Coffee had more branded searches than eighthirty among specialty coffee roasters in New Zealand. Flight Coffee was estimated to have 3.8K branded searches compared to eighthirty’s 310, and held a 9.1% Share of Search versus eighthirty’s 0.74%.
- Flight Coffee was ahead of eighthirty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 2.9% to 0.74%, and its estimated monthly branded searches moved from 890 to 310.
- Across the 11 months ending August 2026, Flight Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 11.7% to 9.1%, and its estimated monthly branded searches moved from 3.6K to 3.8K.

## How did search popularity change for New Zealand specialty coffee roasters in August 2026?

- In August 2026, Flight Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 11.2% to 9.1%.
- eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand has lost ground for 3 months in a row, from 3.3% to 0.74% in August 2026.

## Month by month

| Month | eighthirty estimated searches | eighthirty Share of Search | eighthirty rank | Flight Coffee estimated searches | Flight Coffee Share of Search | Flight Coffee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 890 | 2.9% | 7 | 3.6K | 11.7% | 5 |
| Nov 2025 | 920 | 2.7% | 8 | 4.5K | 13.3% | 5 |
| Dec 2025 | 1.2K | 3.4% | 7 | 3.6K | 10.4% | 6 |
| Jan 2026 | 1.1K | 3.2% | 7 | 3.8K | 10.7% | 5 |
| Feb 2026 | 930 | 3.1% | 7 | 3.1K | 10.4% | 5 |
| Mar 2026 | 1K | 2.9% | 7 | 3.6K | 10.4% | 5 |
| Apr 2026 | 1K | 3.1% | 7 | 3.6K | 11.4% | 5 |
| May 2026 | 1K | 3.3% | 7 | 3.1K | 9.9% | 5 |
| Jun 2026 | 600 | 2.2% | 8 | 3.1K | 11.6% | 5 |
| Jul 2026 | 300 | 1.1% | 8 | 3.1K | 11.2% | 5 |
| Aug 2026 | 310 | 0.74% | 8 | 3.8K | 9.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using eighthirty’s and Flight Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **eighthirty**: Measured on the search terms “eight thirty coffee”, “eighthirty coffee”, “eighthirty coffee roasters” and “eightthirty coffee”, summed into one figure.
- **Flight Coffee**: Measured on the search terms “flight coffee”, “flight coffee nz” and “flightcoffee”, summed into one figure.

- [eighthirty profile](/demand/nz/brands/eighthirty)
- [Flight Coffee profile](/demand/nz/brands/flight-coffee)
- [All specialty coffee roasters in New Zealand](/demand/nz/categories/nz-specialty-coffee-roasters): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, eighthirty or Flight Coffee?

In August 2026, Flight Coffee had more branded searches than eighthirty among specialty coffee roasters in New Zealand. Flight Coffee was estimated to have 3.8K branded searches compared to eighthirty’s 310, and held a 9.1% Share of Search versus eighthirty’s 0.74%.

## Cite this page

Brandwave. "eighthirty vs Flight Coffee: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eighthirty-vs-flight-coffee

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eighthirty-vs-flight-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.