--- title: "Egmont Seeds vs Setha’s Seeds: Which is more popular in New Zealand?" description: "Is Egmont Seeds or Setha’s Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-sethas-seeds" publisher: "Brandwave" --- # Egmont Seeds vs Setha’s Seeds: Which is more popular in New Zealand? Is Egmont Seeds or Setha’s Seeds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Egmont Seeds and Setha’s Seeds - **Competitive set**: Seed brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Egmont Seeds Share of Search**: 19.2% - **Setha’s Seeds Share of Search**: 0.73% ## Is Egmont Seeds or Setha’s Seeds more popular in search? - In October 2026, Egmont Seeds had more branded searches than Setha’s Seeds among seed brands in New Zealand. Egmont Seeds had about 2,900 branded searches, while Setha’s Seeds had 110. Egmont Seeds made up 19.2% of all seed brand searches we track, and Setha’s Seeds accounted for 0.73%. - Egmont Seeds was ahead of Setha’s Seeds in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Egmont Seeds’ share of searches among seed brands in New Zealand moved from 21.9% to 19.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending October 2026, Setha’s Seeds’ share of searches among seed brands in New Zealand moved from 0.82% to 0.73%, and its estimated monthly branded searches moved from 90 to 110. ## Top seed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Egmont Seeds appeared in all five answers. Setha’s Seeds was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Egmont Seeds was listed before Setha’s Seeds in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kings Seeds | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Egmont Seeds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Koanga | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mr Fothergill's | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Setha’s Seeds | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Yates Seeds | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | McGregor's | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about seed brands - Asked ChatGPT "Which seed brand should I buy in New Zealand?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga, 4. Yates Seeds - Asked ChatGPT "What are the best seed brands in New Zealand?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga, 4. Setha’s Seeds, 5. McGregor's, 6. Yates Seeds - Asked ChatGPT "What's the best seed brand in New Zealand for vegetable gardens?": 1. Kings Seeds, 2. Egmont Seeds, 3. Koanga - Searched Google, AI Overview "vegetable seeds nz": 1. Kings Seeds, 2. Mr Fothergill's, 3. Egmont Seeds, 4. Koanga, 5. Setha’s Seeds - Searched Google, AI Overview "flower seeds nz": 1. Kings Seeds, 2. Egmont Seeds, 3. Mr Fothergill's Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand seed brands in October 2026? - In October 2026, Egmont Seeds lost share of searches among seed brands in New Zealand, from 19.9% to 19.2%. - Estimated monthly branded searches for Setha’s Seeds in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in October 2026. ## How has branded search for Egmont Seeds and Setha’s Seeds changed in New Zealand over the last 12 months? | Month | Egmont Seeds estimated searches | Egmont Seeds Share of Search | Egmont Seeds rank | Setha’s Seeds estimated searches | Setha’s Seeds Share of Search | Setha’s Seeds rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.4K | 21.9% | 2 | 90 | 0.82% | 7 | | Dec 2025 | 1.6K | 18.1% | 2 | 70 | 0.79% | 7 | | Jan 2026 | 2.4K | 22.1% | 2 | 70 | 0.65% | 7 | | Feb 2026 | 1.9K | 21% | 2 | 70 | 0.77% | 7 | | Mar 2026 | 2.4K | 18.9% | 2 | 140 | 1.1% | 6 | | Apr 2026 | 2.4K | 21.5% | 2 | 210 | 1.9% | 6 | | May 2026 | 2.4K | 24.3% | 2 | 110 | 1.1% | 6 | | Jun 2026 | 2.4K | 22.5% | 2 | 110 | 1% | 6 | | Jul 2026 | 4.4K | 21.6% | 3 | 110 | 0.54% | 6 | | Aug 2026 | 5.4K | 24% | 2 | 140 | 0.62% | 7 | | Sep 2026 | 3.6K | 19.9% | 2 | 140 | 0.77% | 7 | | Oct 2026 | 2.9K | 19.2% | 2 | 110 | 0.73% | 7 | ## How are Egmont Seeds’ and Setha’s Seeds’ branded searches counted? Brandwave collects information about searches that people make online using Egmont Seeds’ and Setha’s Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Egmont Seeds**: Measured on the search terms “egmont seeds” and “egmontseeds”, summed into one figure. - **Setha’s Seeds**: Measured on the search term “sethas seeds”. - [Egmont Seeds profile](/demand/nz/brands/egmont-seeds) - [Setha’s Seeds profile](/demand/nz/brands/sethas-seeds) - [All seed brands in New Zealand](/demand/nz/categories/nz-seed-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Egmont Seeds or Setha’s Seeds more popular in search? In October 2026, Egmont Seeds had more branded searches than Setha’s Seeds among seed brands in New Zealand. Egmont Seeds had about 2,900 branded searches, while Setha’s Seeds had 110. Egmont Seeds made up 19.2% of all seed brand searches we track, and Setha’s Seeds accounted for 0.73%. ## Cite this page Brandwave. "Egmont Seeds vs Setha’s Seeds: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-sethas-seeds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-sethas-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.