---
title: "Egmont Seeds vs McGregor's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Egmont Seeds or McGregor's? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-mcgregors"
publisher: "Brandwave"
---

# Egmont Seeds vs McGregor's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Egmont Seeds or McGregor's? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Egmont Seeds and McGregor's
- **Competitive set**: Seed brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Egmont Seeds Share of Search**: 27.7%
- **McGregor's Share of Search**: 0.37%

## Which is more popular in search, Egmont Seeds or McGregor's?

- In August 2026, Egmont Seeds had more branded searches than McGregor's among seed brands in New Zealand. Egmont Seeds was estimated to have 6.8K branded searches compared to McGregor's’ 90, and held a 27.7% Share of Search versus McGregor's’ 0.37%.
- Egmont Seeds was ahead of McGregor's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand moved from 23.1% to 27.7%, and its estimated monthly branded searches moved from 3.9K to 6.8K.
- Across the 11 months ending August 2026, McGregor's’ estimated Share of Search among seed brands in New Zealand moved from 0.66% to 0.37%, and its estimated monthly branded searches moved from 110 to 90.

## How did search popularity change for New Zealand seed brands in August 2026?

- In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%.
- Estimated monthly branded searches for McGregor's in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Month by month

| Month | Egmont Seeds estimated searches | Egmont Seeds Share of Search | Egmont Seeds rank | McGregor's estimated searches | McGregor's Share of Search | McGregor's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.9K | 23.1% | 2 | 110 | 0.66% | 5 |
| Nov 2025 | 3.2K | 25.6% | 2 | 110 | 0.89% | 5 |
| Dec 2025 | 2.1K | 23.7% | 2 | 70 | 0.79% | 5 |
| Jan 2026 | 3K | 27% | 2 | 70 | 0.63% | 5 |
| Feb 2026 | 2.4K | 24.3% | 2 | 50 | 0.5% | 5 |
| Mar 2026 | 3.1K | 23.6% | 2 | 50 | 0.38% | 5 |
| Apr 2026 | 3.1K | 26.8% | 2 | 90 | 0.79% | 5 |
| May 2026 | 3.2K | 29.6% | 2 | 90 | 0.84% | 4 |
| Jun 2026 | 3.4K | 31.3% | 2 | 40 | 0.37% | 5 |
| Jul 2026 | 5.6K | 31.8% | 2 | 50 | 0.29% | 5 |
| Aug 2026 | 6.8K | 27.7% | 2 | 90 | 0.37% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Egmont Seeds’ and McGregor's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Egmont Seeds**: Measured on the search terms “egmont seeds”, “egmont seeds near me”, “egmont seeds new zealand”, “egmont seeds nz”, “egmont seeds online”, “egmontseeds” and “egmontseeds co nz”, summed into one figure.
- **McGregor's**: Measured on the search term “mcgregors seeds”.

- [Egmont Seeds profile](/demand/nz/brands/egmont-seeds)
- [McGregor's profile](/demand/nz/brands/mcgregors)
- [All seed brands in New Zealand](/demand/nz/categories/nz-seed-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Egmont Seeds or McGregor's?

In August 2026, Egmont Seeds had more branded searches than McGregor's among seed brands in New Zealand. Egmont Seeds was estimated to have 6.8K branded searches compared to McGregor's’ 90, and held a 27.7% Share of Search versus McGregor's’ 0.37%.

## Cite this page

Brandwave. "Egmont Seeds vs McGregor's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-mcgregors

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-mcgregors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.