--- title: "Egmont Seeds vs Kings Seeds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Egmont Seeds or Kings Seeds? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-kings-seeds" publisher: "Brandwave" --- # Egmont Seeds vs Kings Seeds: Which is more popular by branded search in New Zealand? Which is more popular in search, Egmont Seeds or Kings Seeds? Compare estimated monthly branded-search demand and Share of Search inside the Seed brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Egmont Seeds and Kings Seeds - **Competitive set**: Seed brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Egmont Seeds Share of Search**: 27.7% - **Kings Seeds Share of Search**: 68% ## Which is more popular in search, Egmont Seeds or Kings Seeds? - In August 2026, Kings Seeds had more branded searches than Egmont Seeds among seed brands in New Zealand. Kings Seeds was estimated to have 16.7K branded searches compared to Egmont Seeds’ 6.8K, and held a 68% Share of Search versus Egmont Seeds’ 27.7%. - Kings Seeds was ahead of Egmont Seeds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Egmont Seeds’ estimated Share of Search among seed brands in New Zealand moved from 23.1% to 27.7%, and its estimated monthly branded searches moved from 3.9K to 6.8K. - Across the 11 months ending August 2026, Kings Seeds’ estimated Share of Search among seed brands in New Zealand moved from 70.2% to 68%, and its estimated monthly branded searches moved from 11.7K to 16.7K. ## How did search popularity change for New Zealand seed brands in August 2026? - In August 2026, Kings Seeds gained estimated Share of Search among seed brands in New Zealand, from 63.2% to 68%. - In August 2026, Egmont Seeds lost estimated Share of Search among seed brands in New Zealand, from 31.8% to 27.7%. ## Month by month | Month | Egmont Seeds estimated searches | Egmont Seeds Share of Search | Egmont Seeds rank | Kings Seeds estimated searches | Kings Seeds Share of Search | Kings Seeds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 23.1% | 2 | 11.7K | 70.2% | 1 | | Nov 2025 | 3.2K | 25.6% | 2 | 8.3K | 67.1% | 1 | | Dec 2025 | 2.1K | 23.7% | 2 | 6K | 67.9% | 1 | | Jan 2026 | 3K | 27% | 2 | 7.4K | 65.8% | 1 | | Feb 2026 | 2.4K | 24.3% | 2 | 6.8K | 68.1% | 1 | | Mar 2026 | 3.1K | 23.6% | 2 | 9K | 68.9% | 1 | | Apr 2026 | 3.1K | 26.8% | 2 | 7.4K | 64.4% | 1 | | May 2026 | 3.2K | 29.6% | 2 | 6.5K | 60.8% | 1 | | Jun 2026 | 3.4K | 31.3% | 2 | 6.5K | 61% | 1 | | Jul 2026 | 5.6K | 31.8% | 2 | 11.1K | 63.2% | 1 | | Aug 2026 | 6.8K | 27.7% | 2 | 16.7K | 68% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Egmont Seeds’ and Kings Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Egmont Seeds**: Measured on the search terms “egmont seeds”, “egmont seeds near me”, “egmont seeds new zealand”, “egmont seeds nz”, “egmont seeds online”, “egmontseeds” and “egmontseeds co nz”, summed into one figure. - **Kings Seeds**: Measured on the search terms “kings seeds”, “kings seeds near me”, “kings seeds nz”, “kings seeds online”, “kings seeds vegetable seeds”, “kingsseeds”, “kingsseeds co nz” and “kingsseeds nz”, summed into one figure. - [Egmont Seeds profile](/demand/nz/brands/egmont-seeds) - [Kings Seeds profile](/demand/nz/brands/kings-seeds) - [All seed brands in New Zealand](/demand/nz/categories/nz-seed-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Egmont Seeds or Kings Seeds? In August 2026, Kings Seeds had more branded searches than Egmont Seeds among seed brands in New Zealand. Kings Seeds was estimated to have 16.7K branded searches compared to Egmont Seeds’ 6.8K, and held a 68% Share of Search versus Egmont Seeds’ 27.7%. ## Cite this page Brandwave. "Egmont Seeds vs Kings Seeds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-kings-seeds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/egmont-seeds-vs-kings-seeds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.