---
title: "Eftpos NZ vs Smartpay: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Eftpos NZ or Smartpay? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS terminal providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/eftpos-nz-vs-smartpay"
publisher: "Brandwave"
---

# Eftpos NZ vs Smartpay: Which is more popular by branded search in New Zealand?

Which is more popular in search, Eftpos NZ or Smartpay? Compare estimated monthly branded-search demand and Share of Search inside the EFTPOS terminal providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Eftpos NZ and Smartpay
- **Competitive set**: EFTPOS terminal providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Eftpos NZ Share of Search**: 17.3%
- **Smartpay Share of Search**: 15%

## Which is more popular in search, Eftpos NZ or Smartpay?

- In August 2026, Eftpos NZ had more branded searches than Smartpay among EFTPOS terminal providers in New Zealand. Eftpos NZ was estimated to have 2K branded searches compared to Smartpay’s 1.8K, and held a 17.3% Share of Search versus Smartpay’s 15%.
- The lead changed hands once in the 11 months ending August 2026: Eftpos NZ took it in July 2026.
- Across the 11 months ending August 2026, Eftpos NZ’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 17.2% to 17.3%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 11 months ending August 2026, Smartpay’s estimated Share of Search among EFTPOS terminal providers in New Zealand moved from 28.5% to 15%, and its estimated monthly branded searches moved from 3.6K to 1.8K.

## How did search popularity change for New Zealand EFTPOS terminal providers in August 2026?

- In August 2026, Smartpay gained estimated Share of Search among EFTPOS terminal providers in New Zealand, from 14.1% to 15%.

## Month by month

| Month | Eftpos NZ estimated searches | Eftpos NZ Share of Search | Eftpos NZ rank | Smartpay estimated searches | Smartpay Share of Search | Smartpay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 17.2% | 3 | 3.6K | 28.5% | 2 |
| Nov 2025 | 2.7K | 20.3% | 3 | 4.2K | 31.5% | 2 |
| Dec 2025 | 1.8K | 16.3% | 3 | 3.2K | 29.9% | 2 |
| Jan 2026 | 2.1K | 18.7% | 3 | 3.4K | 30.8% | 2 |
| Feb 2026 | 2.1K | 17.3% | 3 | 3.4K | 28.2% | 2 |
| Mar 2026 | 2.6K | 18.3% | 4 | 3.1K | 21.3% | 2 |
| Apr 2026 | 2K | 14.8% | 4 | 2.8K | 20.3% | 3 |
| May 2026 | 2K | 16% | 4 | 2.1K | 16.6% | 3 |
| Jun 2026 | 2K | 16.4% | 4 | 2.1K | 17% | 3 |
| Jul 2026 | 2K | 17.5% | 3 | 1.6K | 14.1% | 4 |
| Aug 2026 | 2K | 17.3% | 3 | 1.8K | 15% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Eftpos NZ’s and Smartpay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Eftpos NZ**: Measured on the search terms “eftpos co nz”, “eftpos nz”, “eftpos nz merchant fees”, “eftpos nz near me”, “eftposnz”, “mobile eftpos nz” and “online eftpos nz”, summed into one figure.
- **Smartpay**: Measured on the search terms “smartpay”, “smartpay co nz”, “smartpay eftpos”, “smartpay eftpos machine”, “smartpay near me”, “smartpay new zealand”, “smartpay nz”, “smartpay online” and “smartpay payment gateway”, summed into one figure.

- [Eftpos NZ profile](/demand/nz/brands/eftpos-nz)
- [Smartpay profile](/demand/nz/brands/smartpay)
- [All EFTPOS terminal providers in New Zealand](/demand/nz/categories/nz-eftpos-terminal-providers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Eftpos NZ or Smartpay?

In August 2026, Eftpos NZ had more branded searches than Smartpay among EFTPOS terminal providers in New Zealand. Eftpos NZ was estimated to have 2K branded searches compared to Smartpay’s 1.8K, and held a 17.3% Share of Search versus Smartpay’s 15%.

## Cite this page

Brandwave. "Eftpos NZ vs Smartpay: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eftpos-nz-vs-smartpay

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eftpos-nz-vs-smartpay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.