---
title: "edX vs MasterClass: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, edX or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/edx-vs-masterclass"
publisher: "Brandwave"
---

# edX vs MasterClass: Which is more popular by branded search in New Zealand?

Which is more popular in search, edX or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: edX and MasterClass
- **Competitive set**: Online learning platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **edX Share of Search**: 2.7%
- **MasterClass Share of Search**: 0.41%

## Which is more popular in search, edX or MasterClass?

- In August 2026, edX had more branded searches than MasterClass among online learning platforms in New Zealand. edX was estimated to have 860 branded searches compared to MasterClass’ 130, and held a 2.7% Share of Search versus MasterClass’ 0.41%.
- edX was ahead of MasterClass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand moved from 0.42% to 0.41%, and its estimated monthly branded searches held steady at 130.

## How did search popularity change for New Zealand online learning platforms in August 2026?

- In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.

## Month by month

| Month | edX estimated searches | edX Share of Search | edX rank | MasterClass estimated searches | MasterClass Share of Search | MasterClass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 3.3% | 5 | 130 | 0.42% | 7 |
| Nov 2025 | 1.1K | 3.6% | 5 | 170 | 0.55% | 7 |
| Dec 2025 | 910 | 3.9% | 5 | 310 | 1.3% | 7 |
| Jan 2026 | 1K | 3.5% | 5 | 180 | 0.6% | 7 |
| Feb 2026 | 860 | 2.7% | 5 | 130 | 0.41% | 7 |
| Mar 2026 | 1.3K | 3.7% | 5 | 90 | 0.25% | 7 |
| Apr 2026 | 830 | 2.8% | 5 | 90 | 0.31% | 7 |
| May 2026 | 760 | 2.1% | 6 | 120 | 0.34% | 7 |
| Jun 2026 | 880 | 2.4% | 5 | 130 | 0.35% | 7 |
| Jul 2026 | 1.3K | 4.3% | 5 | 80 | 0.26% | 7 |
| Aug 2026 | 860 | 2.7% | 5 | 130 | 0.41% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using edX’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **edX**: Measured on the search terms “edx”, “edx certificate”, “edx courses”, “edx nz”, “edx online”, “edx online courses”, “edx org” and “edx spanish courses”, summed into one figure.
- **MasterClass**: Measured on the search terms “masterclass certificate”, “masterclass com”, “masterclass courses”, “masterclass online” and “masterclass subscription”, summed into one figure.

- [edX profile](/demand/nz/brands/edx)
- [MasterClass profile](/demand/nz/brands/masterclass)
- [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, edX or MasterClass?

In August 2026, edX had more branded searches than MasterClass among online learning platforms in New Zealand. edX was estimated to have 860 branded searches compared to MasterClass’ 130, and held a 2.7% Share of Search versus MasterClass’ 0.41%.

## Cite this page

Brandwave. "edX vs MasterClass: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/edx-vs-masterclass

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edx-vs-masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.