---
title: "edX vs LinkedIn Learning: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, edX or LinkedIn Learning? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/edx-vs-linkedin-learning"
publisher: "Brandwave"
---

# edX vs LinkedIn Learning: Which is more popular by branded search in New Zealand?

Which is more popular in search, edX or LinkedIn Learning? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: edX and LinkedIn Learning
- **Competitive set**: Online learning platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **edX Share of Search**: 2.7%
- **LinkedIn Learning Share of Search**: 10.8%

## Which is more popular in search, edX or LinkedIn Learning?

- In August 2026, LinkedIn Learning had more branded searches than edX among online learning platforms in New Zealand. LinkedIn Learning was estimated to have 3.4K branded searches compared to edX’s 860, and held a 10.8% Share of Search versus edX’s 2.7%.
- LinkedIn Learning was ahead of edX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand moved from 10.5% to 10.8%, and its estimated monthly branded searches moved from 3.3K to 3.4K.

## How did search popularity change for New Zealand online learning platforms in August 2026?

- In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.

## Month by month

| Month | edX estimated searches | edX Share of Search | edX rank | LinkedIn Learning estimated searches | LinkedIn Learning Share of Search | LinkedIn Learning rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 3.3% | 5 | 3.3K | 10.5% | 4 |
| Nov 2025 | 1.1K | 3.6% | 5 | 3.3K | 10.5% | 4 |
| Dec 2025 | 910 | 3.9% | 5 | 2.2K | 9.4% | 4 |
| Jan 2026 | 1K | 3.5% | 5 | 3.2K | 10.8% | 4 |
| Feb 2026 | 860 | 2.7% | 5 | 3.3K | 10.1% | 4 |
| Mar 2026 | 1.3K | 3.7% | 5 | 4K | 11.1% | 4 |
| Apr 2026 | 830 | 2.8% | 5 | 3.2K | 11% | 4 |
| May 2026 | 760 | 2.1% | 6 | 3.2K | 9.1% | 4 |
| Jun 2026 | 880 | 2.4% | 5 | 4K | 10.9% | 4 |
| Jul 2026 | 1.3K | 4.3% | 5 | 3.3K | 10.8% | 4 |
| Aug 2026 | 860 | 2.7% | 5 | 3.4K | 10.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using edX’s and LinkedIn Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **edX**: Measured on the search terms “edx”, “edx certificate”, “edx courses”, “edx nz”, “edx online”, “edx online courses”, “edx org” and “edx spanish courses”, summed into one figure.
- **LinkedIn Learning**: Measured on the search terms “linkedin com”, “linkedin learning”, “linkedin learning certificate”, “linkedin learning cost”, “linkedin learning nz”, “linkedin learning online”, “linkedin learning online courses”, “linkedinlearning” and “linkedinlearning courses”, summed into one figure.

- [edX profile](/demand/nz/brands/edx)
- [LinkedIn Learning profile](/demand/nz/brands/linkedin-learning)
- [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, edX or LinkedIn Learning?

In August 2026, LinkedIn Learning had more branded searches than edX among online learning platforms in New Zealand. LinkedIn Learning was estimated to have 3.4K branded searches compared to edX’s 860, and held a 10.8% Share of Search versus edX’s 2.7%.

## Cite this page

Brandwave. "edX vs LinkedIn Learning: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/edx-vs-linkedin-learning

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edx-vs-linkedin-learning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.