--- title: "edX vs Khan Academy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, edX or Khan Academy? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edx-vs-khan-academy" publisher: "Brandwave" --- # edX vs Khan Academy: Which is more popular by branded search in New Zealand? Which is more popular in search, edX or Khan Academy? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: edX and Khan Academy - **Competitive set**: Online learning platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **edX Share of Search**: 2.7% - **Khan Academy Share of Search**: 43.2% ## Which is more popular in search, edX or Khan Academy? - In August 2026, Khan Academy had more branded searches than edX among online learning platforms in New Zealand. Khan Academy was estimated to have 13.8K branded searches compared to edX’s 860, and held a 43.2% Share of Search versus edX’s 2.7%. - Khan Academy was ahead of edX in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, edX’s estimated Share of Search among online learning platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1K to 860. - Across the 11 months ending August 2026, Khan Academy’s estimated Share of Search among online learning platforms in New Zealand moved from 42.5% to 43.2%, and its estimated monthly branded searches moved from 13.2K to 13.8K. ## How did search popularity change for New Zealand online learning platforms in August 2026? - In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%. - In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%. ## Month by month | Month | edX estimated searches | edX Share of Search | edX rank | Khan Academy estimated searches | Khan Academy Share of Search | Khan Academy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.3% | 5 | 13.2K | 42.5% | 1 | | Nov 2025 | 1.1K | 3.6% | 5 | 13K | 42% | 1 | | Dec 2025 | 910 | 3.9% | 5 | 7.4K | 31.9% | 1 | | Jan 2026 | 1K | 3.5% | 5 | 9.1K | 30.6% | 1 | | Feb 2026 | 860 | 2.7% | 5 | 13.5K | 42.2% | 1 | | Mar 2026 | 1.3K | 3.7% | 5 | 16.3K | 45% | 1 | | Apr 2026 | 830 | 2.8% | 5 | 11K | 37.4% | 1 | | May 2026 | 760 | 2.1% | 6 | 16.5K | 46.4% | 1 | | Jun 2026 | 880 | 2.4% | 5 | 16.9K | 46.1% | 1 | | Jul 2026 | 1.3K | 4.3% | 5 | 11.8K | 38.8% | 1 | | Aug 2026 | 860 | 2.7% | 5 | 13.8K | 43.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using edX’s and Khan Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **edX**: Measured on the search terms “edx”, “edx certificate”, “edx courses”, “edx nz”, “edx online”, “edx online courses”, “edx org” and “edx spanish courses”, summed into one figure. - **Khan Academy**: Measured on the search terms “basic algebra khan academy”, “khan academy”, “khan academy algebra”, “khan academy algebra 1”, “khan academy certificate”, “khan academy courses”, “khan academy kids”, “khan academy maths”, “khan academy near me”, “khan academy nz”, “khan academy online”, “khan academy online courses”, “khan academy sat prep”, “khanacademy”, “khanacademy courses”, “khanacademy org”, “sal khan khan academy” and “www khanacademy org join”, summed into one figure. - [edX profile](/demand/nz/brands/edx) - [Khan Academy profile](/demand/nz/brands/khan-academy) - [All online learning platforms in New Zealand](/demand/nz/categories/nz-online-learning-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, edX or Khan Academy? In August 2026, Khan Academy had more branded searches than edX among online learning platforms in New Zealand. Khan Academy was estimated to have 13.8K branded searches compared to edX’s 860, and held a 43.2% Share of Search versus edX’s 2.7%. ## Cite this page Brandwave. "edX vs Khan Academy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/edx-vs-khan-academy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edx-vs-khan-academy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.