--- title: "Edwards & Co vs Phil & Teds: Which is searched more in New Zealand?" description: "Is Edwards & Co or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-phil-and-teds" publisher: "Brandwave" --- # Edwards & Co vs Phil & Teds: Which is searched more in New Zealand? Is Edwards & Co or Phil & Teds more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards & Co and Phil & Teds - **Competitive set**: Baby high chair brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edwards & Co Share of Search**: 13.4% - **Phil & Teds Share of Search**: 2% ## Is Edwards & Co or Phil & Teds more popular in search? - In September 2026, Edwards & Co had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Phil & Teds had 590. Edwards & Co made up 13.4% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. - Edwards & Co was ahead of Phil & Teds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand moved from 15.7% to 13.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K. - Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby high chair brands in New Zealand held steady at 2%, and its estimated monthly branded searches moved from 720 to 590. ## Top baby high chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Edwards & Co nor Phil & Teds showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Stokke | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby high chair brands - Asked ChatGPT "Which baby high chair brand should I buy in New Zealand?": 1. Stokke - Asked ChatGPT "What are the best baby high chair brands in New Zealand?": 1. Stokke, 2. Mocka - Asked ChatGPT "What's the best baby high chair brand in New Zealand for a feeding seat?": 1. Stokke - Searched Google, AI Overview "high chair for baby": 1. Mocka, 2. Stokke Not named in any answer: Edwards & Co and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby high chair brands in September 2026? - In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%. - Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | Phil & Teds estimated searches | Phil & Teds Share of Search | Phil & Teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 15.7% | 2 | 720 | 2% | 4 | | Nov 2025 | 5.9K | 13.5% | 2 | 720 | 1.7% | 4 | | Dec 2025 | 4.7K | 15.9% | 2 | 590 | 2% | 4 | | Jan 2026 | 5.9K | 16.2% | 2 | 720 | 2% | 4 | | Feb 2026 | 4.8K | 18.7% | 2 | 590 | 2.3% | 4 | | Mar 2026 | 5.8K | 18.6% | 2 | 720 | 2.3% | 4 | | Apr 2026 | 4.7K | 15.8% | 2 | 480 | 1.6% | 4 | | May 2026 | 4.8K | 13.7% | 2 | 590 | 1.7% | 4 | | Jun 2026 | 5.8K | 16.1% | 2 | 590 | 1.6% | 4 | | Jul 2026 | 4.8K | 15.4% | 2 | 720 | 2.3% | 4 | | Aug 2026 | 5.8K | 18.3% | 2 | 590 | 1.9% | 4 | | Sep 2026 | 3.9K | 13.4% | 2 | 590 | 2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards & Co’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Phil & Teds**: Measured on the search terms “phil & teds”, “phil&teds” and “philteds”, summed into one figure. - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [Phil & Teds profile](/demand/nz/brands/phil-and-teds) - [All baby high chair brands in New Zealand](/demand/nz/categories/nz-baby-high-chair-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards & Co or Phil & Teds more popular in search? In September 2026, Edwards & Co had more branded searches than Phil & Teds among baby high chair brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Phil & Teds had 590. Edwards & Co made up 13.4% of all baby high chair brand searches we track, and Phil & Teds accounted for 2%. ## Cite this page Brandwave. "Edwards & Co vs Phil & Teds: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.