--- title: "Edwards & Co vs Nuna: Which is searched more in New Zealand?" description: "Is Edwards & Co or Nuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-nuna" publisher: "Brandwave" --- # Edwards & Co vs Nuna: Which is searched more in New Zealand? Is Edwards & Co or Nuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards & Co and Nuna - **Competitive set**: Baby bassinet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edwards & Co Share of Search**: 35.2% - **Nuna Share of Search**: 17.1% ## Is Edwards & Co or Nuna more popular in search? - In September 2026, Edwards & Co had more branded searches than Nuna among baby bassinet brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Nuna had 1,900. Edwards & Co made up 35.2% of all baby bassinet brand searches we track, and Nuna accounted for 17.1%. - Edwards & Co was ahead of Nuna in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand moved from 49.9% to 35.2%, and its estimated monthly branded searches moved from 5.7K to 3.9K. - Across the 12 months ending September 2026, Nuna’s share of searches among baby bassinet brands in New Zealand moved from 11.3% to 17.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top baby bassinet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Edwards & Co nor Nuna showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxi-Cosi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BabyRest | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Jengo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bassinet brands - Asked ChatGPT "Which baby bassinet brand should I buy in New Zealand?": 1. BabyRest, 2. Maxi-Cosi, 3. Jengo - Asked ChatGPT "What are the best baby bassinet brands in New Zealand?": 1. Maxi-Cosi, 2. BabyRest, 3. Jengo - Asked ChatGPT "What's the best baby bassinet brand in New Zealand for newborn sleep?": 1. Jengo - Searched Google, AI Overview "portable bassinet nz": 1. Maxi-Cosi - Searched Google, AI Overview "baby bassinet brands nz": named none of the brands we track Not named in any answer: Edwards & Co, Nuna, BabyBjörn and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby bassinet brands in September 2026? - In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%. - In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%. ## Month by month | Month | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | Nuna estimated searches | Nuna Share of Search | Nuna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 49.9% | 1 | 1.3K | 11.3% | 3 | | Nov 2025 | 5.9K | 49.2% | 1 | 1.3K | 10.9% | 3 | | Dec 2025 | 4.7K | 48.5% | 1 | 880 | 9% | 3 | | Jan 2026 | 5.9K | 49.8% | 1 | 1.3K | 11% | 3 | | Feb 2026 | 4.8K | 46.1% | 1 | 1.3K | 12.5% | 3 | | Mar 2026 | 5.8K | 47% | 1 | 1.6K | 13% | 3 | | Apr 2026 | 4.7K | 45.3% | 1 | 1.3K | 12.5% | 3 | | May 2026 | 4.8K | 44.2% | 1 | 1.3K | 12% | 3 | | Jun 2026 | 5.8K | 48.5% | 1 | 1.6K | 13.4% | 3 | | Jul 2026 | 4.8K | 42.7% | 1 | 1.6K | 14.3% | 3 | | Aug 2026 | 5.8K | 45.6% | 1 | 1.6K | 12.6% | 3 | | Sep 2026 | 3.9K | 35.2% | 1 | 1.9K | 17.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards & Co’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Nuna**: Measured on the search term “nuna”. - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [Nuna profile](/demand/nz/brands/nuna) - [All baby bassinet brands in New Zealand](/demand/nz/categories/nz-baby-bassinet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards & Co or Nuna more popular in search? In September 2026, Edwards & Co had more branded searches than Nuna among baby bassinet brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Nuna had 1,900. Edwards & Co made up 35.2% of all baby bassinet brand searches we track, and Nuna accounted for 17.1%. ## Cite this page Brandwave. "Edwards & Co vs Nuna: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-nuna This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-nuna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.