--- title: "Edwards & Co vs Mocka: Which is searched more in New Zealand?" description: "Is Edwards & Co or Mocka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-mocka" publisher: "Brandwave" --- # Edwards & Co vs Mocka: Which is searched more in New Zealand? Is Edwards & Co or Mocka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby high chair brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards & Co and Mocka - **Competitive set**: Baby high chair brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edwards & Co Share of Search**: 13.4% - **Mocka Share of Search**: 76.1% ## Is Edwards & Co or Mocka more popular in search? - In September 2026, Mocka had more branded searches than Edwards & Co among baby high chair brands in New Zealand. Mocka had about 22,200 branded searches, while Edwards & Co had 3,920. Mocka made up 76.1% of all baby high chair brand searches we track, and Edwards & Co accounted for 13.4%. - Mocka was ahead of Edwards & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand moved from 15.7% to 13.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K. - Across the 12 months ending September 2026, Mocka’s share of searches among baby high chair brands in New Zealand moved from 74.3% to 76.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top baby high chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mocka was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Edwards & Co did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Stokke | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby high chair brands - Asked ChatGPT "Which baby high chair brand should I buy in New Zealand?": 1. Stokke - Asked ChatGPT "What are the best baby high chair brands in New Zealand?": 1. Stokke, 2. Mocka - Asked ChatGPT "What's the best baby high chair brand in New Zealand for a feeding seat?": 1. Stokke - Searched Google, AI Overview "high chair for baby": 1. Mocka, 2. Stokke Not named in any answer: Edwards & Co and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby high chair brands in September 2026? - In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%. - In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%. ## Month by month | Month | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | Mocka estimated searches | Mocka Share of Search | Mocka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 15.7% | 2 | 27.1K | 74.3% | 1 | | Nov 2025 | 5.9K | 13.5% | 2 | 33.1K | 76.2% | 1 | | Dec 2025 | 4.7K | 15.9% | 2 | 22.2K | 74.7% | 1 | | Jan 2026 | 5.9K | 16.2% | 2 | 27.1K | 74.7% | 1 | | Feb 2026 | 4.8K | 18.7% | 2 | 18.1K | 70.6% | 1 | | Mar 2026 | 5.8K | 18.6% | 2 | 22.2K | 71.4% | 1 | | Apr 2026 | 4.7K | 15.8% | 2 | 22.2K | 74.3% | 1 | | May 2026 | 4.8K | 13.7% | 2 | 27.1K | 77.5% | 1 | | Jun 2026 | 5.8K | 16.1% | 2 | 27.1K | 75.3% | 1 | | Jul 2026 | 4.8K | 15.4% | 2 | 22.2K | 71.5% | 1 | | Aug 2026 | 5.8K | 18.3% | 2 | 22.2K | 70.1% | 1 | | Sep 2026 | 3.9K | 13.4% | 2 | 22.2K | 76.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards & Co’s and Mocka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Mocka**: Measured on the search term “Mocka”. - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [Mocka profile](/demand/nz/brands/mocka) - [All baby high chair brands in New Zealand](/demand/nz/categories/nz-baby-high-chair-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards & Co or Mocka more popular in search? In September 2026, Mocka had more branded searches than Edwards & Co among baby high chair brands in New Zealand. Mocka had about 22,200 branded searches, while Edwards & Co had 3,920. Mocka made up 76.1% of all baby high chair brand searches we track, and Edwards & Co accounted for 13.4%. ## Cite this page Brandwave. "Edwards & Co vs Mocka: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-mocka This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-mocka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.