--- title: "Edwards & Co vs Maxi-Cosi: Which is searched more in New Zealand?" description: "Is Edwards & Co or Maxi-Cosi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-maxi-cosi" publisher: "Brandwave" --- # Edwards & Co vs Maxi-Cosi: Which is searched more in New Zealand? Is Edwards & Co or Maxi-Cosi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bassinet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards & Co and Maxi-Cosi - **Competitive set**: Baby bassinet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edwards & Co Share of Search**: 35.2% - **Maxi-Cosi Share of Search**: 35.2% ## Is Edwards & Co or Maxi-Cosi more popular in search? - In September 2026, Edwards & Co and Maxi-Cosi were level in searches among baby bassinet brands in New Zealand, with an estimated 3.9K branded searches each, at 35.2% of the total each. - Edwards & Co was ahead of Maxi-Cosi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand moved from 49.9% to 35.2%, and its estimated monthly branded searches moved from 5.7K to 3.9K. - Across the 12 months ending September 2026, Maxi-Cosi’s share of searches among baby bassinet brands in New Zealand moved from 26.5% to 35.2%, and its estimated monthly branded searches moved from 3K to 3.9K. ## Top baby bassinet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxi-Cosi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Edwards & Co did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxi-Cosi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BabyRest | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Jengo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Edwards & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyBjörn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bassinet brands - Asked ChatGPT "Which baby bassinet brand should I buy in New Zealand?": 1. BabyRest, 2. Maxi-Cosi, 3. Jengo - Asked ChatGPT "What are the best baby bassinet brands in New Zealand?": 1. Maxi-Cosi, 2. BabyRest, 3. Jengo - Asked ChatGPT "What's the best baby bassinet brand in New Zealand for newborn sleep?": 1. Jengo - Searched Google, AI Overview "portable bassinet nz": 1. Maxi-Cosi - Searched Google, AI Overview "baby bassinet brands nz": named none of the brands we track Not named in any answer: Edwards & Co, Nuna, BabyBjörn and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby bassinet brands in September 2026? - In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%. - In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%. ## Month by month | Month | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | Maxi-Cosi estimated searches | Maxi-Cosi Share of Search | Maxi-Cosi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 49.9% | 1 | 3K | 26.5% | 2 | | Nov 2025 | 5.9K | 49.2% | 1 | 3.4K | 28.5% | 2 | | Dec 2025 | 4.7K | 48.5% | 1 | 3K | 30.8% | 2 | | Jan 2026 | 5.9K | 49.8% | 1 | 3.3K | 27.8% | 2 | | Feb 2026 | 4.8K | 46.1% | 1 | 3.3K | 31.3% | 2 | | Mar 2026 | 5.8K | 47% | 1 | 3.6K | 29.2% | 2 | | Apr 2026 | 4.7K | 45.3% | 1 | 3.3K | 31.6% | 2 | | May 2026 | 4.8K | 44.2% | 1 | 3.5K | 32.5% | 2 | | Jun 2026 | 5.8K | 48.5% | 1 | 3.2K | 26.9% | 2 | | Jul 2026 | 4.8K | 42.7% | 1 | 3.3K | 29.8% | 2 | | Aug 2026 | 5.8K | 45.6% | 1 | 3.9K | 30.6% | 2 | | Sep 2026 | 3.9K | 35.2% | 1 | 3.9K | 35.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards & Co’s and Maxi-Cosi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Maxi-Cosi**: Measured on the search terms “maxi cosi”, “maxi cosi emme”, “maxi cosi pearl”, “maxi cosi pebble”, “maxi cosi prams”, “maxi cosi pria”, “maxi cosi swing”, “maxi cosi zelia” and “maxicosi”, summed into one figure. - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [Maxi-Cosi profile](/demand/nz/brands/maxi-cosi) - [All baby bassinet brands in New Zealand](/demand/nz/categories/nz-baby-bassinet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards & Co or Maxi-Cosi more popular in search? In September 2026, Edwards & Co and Maxi-Cosi were level in searches among baby bassinet brands in New Zealand, with an estimated 3.9K branded searches each, at 35.2% of the total each. ## Cite this page Brandwave. "Edwards & Co vs Maxi-Cosi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-maxi-cosi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-maxi-cosi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.