--- title: "Edwards & Co vs Joolz: Which is searched more in New Zealand?" description: "Is Edwards & Co or Joolz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-joolz" publisher: "Brandwave" --- # Edwards & Co vs Joolz: Which is searched more in New Zealand? Is Edwards & Co or Joolz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edwards & Co and Joolz - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edwards & Co Share of Search**: 21.4% - **Joolz Share of Search**: 1.6% ## Is Edwards & Co or Joolz more popular in search? - In September 2026, Edwards & Co had more branded searches than Joolz among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Joolz had 290. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Joolz accounted for 1.6%. - Edwards & Co was ahead of Joolz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand moved from 27.4% to 21.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K. - Across the 12 months ending September 2026, Joolz’s share of searches among pram and stroller brands in New Zealand moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 260 to 290. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Edwards & Co appeared in all four answers. Joolz was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Edwards & Co was listed before Joolz in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edwards & Co | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mountain Buggy | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bugaboo | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UPPAbaby | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Baby Jogger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Joolz | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Cybex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Babyzen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy in New Zealand?": 1. Bugaboo, 2. UPPAbaby, 3. Edwards & Co, 4. Baby Jogger, 5. Joolz, 6. Mountain Buggy - Asked ChatGPT "What are the best pram and stroller brands in New Zealand?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo, 4. UPPAbaby, 5. Baby Jogger - Asked ChatGPT "What's the best pram or stroller brand in New Zealand for a newborn?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo - Searched Google, AI Overview "best stroller nz": 1. Edwards & Co, 2. UPPAbaby, 3. Mountain Buggy Not named in any answer: Cybex, Phil & Teds and Babyzen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pram and stroller brands in September 2026? - In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%. - Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026. ## Month by month | Month | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | Joolz estimated searches | Joolz Share of Search | Joolz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 27.4% | 2 | 260 | 1.2% | 9 | | Nov 2025 | 5.9K | 26.7% | 2 | 250 | 1.1% | 9 | | Dec 2025 | 4.7K | 28.6% | 2 | 190 | 1.2% | 9 | | Jan 2026 | 5.9K | 26.7% | 2 | 360 | 1.6% | 9 | | Feb 2026 | 4.8K | 27.8% | 2 | 260 | 1.5% | 9 | | Mar 2026 | 5.8K | 28.5% | 2 | 290 | 1.4% | 9 | | Apr 2026 | 4.7K | 26.5% | 2 | 240 | 1.3% | 9 | | May 2026 | 4.8K | 26.2% | 2 | 220 | 1.2% | 9 | | Jun 2026 | 5.8K | 30% | 2 | 310 | 1.6% | 9 | | Jul 2026 | 4.8K | 26% | 2 | 260 | 1.4% | 9 | | Aug 2026 | 5.8K | 28.7% | 2 | 280 | 1.4% | 9 | | Sep 2026 | 3.9K | 21.4% | 2 | 290 | 1.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Edwards & Co’s and Joolz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - **Joolz**: Measured on the search terms “joolz”, “joolz aer”, “joolz buggy”, “joolz pram” and “joolz stroller”, summed into one figure. - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [Joolz profile](/demand/nz/brands/joolz) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edwards & Co or Joolz more popular in search? In September 2026, Edwards & Co had more branded searches than Joolz among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Joolz had 290. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Joolz accounted for 1.6%. ## Cite this page Brandwave. "Edwards & Co vs Joolz: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-joolz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edwards-and-co-vs-joolz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.