--- title: "Edmonds Cooking vs Food in a Minute: Which is searched more in New Zealand?" description: "Is Edmonds Cooking or Food in a Minute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edmonds-cooking-vs-food-in-a-minute" publisher: "Brandwave" --- # Edmonds Cooking vs Food in a Minute: Which is searched more in New Zealand? Is Edmonds Cooking or Food in a Minute more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edmonds Cooking and Food in a Minute - **Competitive set**: Recipe websites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edmonds Cooking Share of Search**: 0.52% - **Food in a Minute Share of Search**: 0.79% ## Is Edmonds Cooking or Food in a Minute more popular in search? - In September 2026, Food in a Minute had more branded searches than Edmonds Cooking among recipe websites in New Zealand. Food in a Minute had about 390 branded searches, while Edmonds Cooking had 260. Food in a Minute made up 0.79% of all recipe website searches we track, and Edmonds Cooking accounted for 0.52%. - The lead changed hands 2 times in the 12 months ending September 2026: Edmonds Cooking took it in May 2026, Food in a Minute took it in June 2026. - Across the 12 months ending September 2026, Edmonds Cooking’s share of searches among recipe websites in New Zealand moved from 0.42% to 0.52%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, Food in a Minute’s share of searches among recipe websites in New Zealand moved from 0.64% to 0.79%, and its estimated monthly branded searches held steady at 390. ## Top recipe websites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edmonds Cooking was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Food in a Minute was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edmonds Cooking was listed before Food in a Minute in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chelsea Winter | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Nadia Lim | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Edmonds Cooking | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Recipe Tin Eats | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VJ Cooks | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Food in a Minute | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Allrecipes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BBC Good Food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | taste.com.au | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recipe websites - Asked ChatGPT "Which recipe website should I use in New Zealand?": 1. Chelsea Winter, 2. Nadia Lim, 3. Edmonds Cooking - Asked ChatGPT "What are the best recipe websites in New Zealand?": 1. Nadia Lim, 2. Edmonds Cooking, 3. Chelsea Winter, 4. Food in a Minute, 5. VJ Cooks, 6. Recipe Tin Eats - Asked ChatGPT "What's the best recipe website in New Zealand for everyday dinners?": 1. Chelsea Winter, 2. Recipe Tin Eats, 3. VJ Cooks - Searched Google, AI Overview "easy dinner recipes nz": 1. Recipe Tin Eats - Searched Google, AI Overview "weeknight dinner ideas": 1. Recipe Tin Eats Not named in any answer: Allrecipes, BBC Good Food and taste.com.au. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand recipe websites in September 2026? Neither Edmonds Cooking nor Food in a Minute moved beyond provider rounding among recipe websites in Sep 2026. ## Month by month | Month | Edmonds Cooking estimated searches | Edmonds Cooking Share of Search | Edmonds Cooking rank | Food in a Minute estimated searches | Food in a Minute Share of Search | Food in a Minute rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.42% | 9 | 390 | 0.64% | 8 | | Nov 2025 | 210 | 0.45% | 9 | 390 | 0.83% | 8 | | Dec 2025 | 210 | 0.38% | 9 | 390 | 0.71% | 8 | | Jan 2026 | 260 | 0.58% | 9 | 320 | 0.72% | 8 | | Feb 2026 | 260 | 0.61% | 9 | 320 | 0.75% | 8 | | Mar 2026 | 320 | 0.72% | 9 | 390 | 0.88% | 8 | | Apr 2026 | 320 | 0.63% | 9 | 390 | 0.77% | 8 | | May 2026 | 390 | 0.7% | 8 | 320 | 0.57% | 9 | | Jun 2026 | 260 | 0.43% | 9 | 390 | 0.65% | 8 | | Jul 2026 | 260 | 0.44% | 9 | 320 | 0.54% | 8 | | Aug 2026 | 260 | 0.44% | 9 | 320 | 0.54% | 8 | | Sep 2026 | 260 | 0.52% | 9 | 390 | 0.79% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Edmonds Cooking’s and Food in a Minute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edmonds Cooking**: Measured on the search term “edmonds cooking”. - **Food in a Minute**: Measured on the search terms “food in a minute” and “foodinaminute”, summed into one figure. - [Edmonds Cooking profile](/demand/nz/brands/edmonds-cooking) - [Food in a Minute profile](/demand/nz/brands/food-in-a-minute) - [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edmonds Cooking or Food in a Minute more popular in search? In September 2026, Food in a Minute had more branded searches than Edmonds Cooking among recipe websites in New Zealand. Food in a Minute had about 390 branded searches, while Edmonds Cooking had 260. Food in a Minute made up 0.79% of all recipe website searches we track, and Edmonds Cooking accounted for 0.52%. ## Cite this page Brandwave. "Edmonds Cooking vs Food in a Minute: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edmonds-cooking-vs-food-in-a-minute This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edmonds-cooking-vs-food-in-a-minute. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.