--- title: "Edifier vs Marshall: Which is searched more in New Zealand?" description: "Is Edifier or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edifier-vs-marshall-audio" publisher: "Brandwave" --- # Edifier vs Marshall: Which is searched more in New Zealand? Is Edifier or Marshall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edifier and Marshall - **Competitive set**: Speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edifier Share of Search**: 1% - **Marshall Share of Search**: 2.2% ## Is Edifier or Marshall more popular in search? - In September 2026, Marshall had more branded searches than Edifier among speaker brands in New Zealand. Marshall had about 1,940 branded searches, while Edifier had 880. Marshall made up 2.2% of all speaker brand searches we track, and Edifier accounted for 1%. - Marshall was ahead of Edifier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Edifier’s share of searches among speaker brands in New Zealand moved from 0.93% to 1%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edifier was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Marshall was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edifier was listed before Marshall in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Edifier | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KEF | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bose | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sonos | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Bowers & Wilkins | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ultimate Ears | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Q Acoustics | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | DALI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Marshall | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "Which speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Edifier, 4. Sonos - Asked ChatGPT "What are the best speaker brands in New Zealand?": 1. KEF, 2. JBL, 3. Sonos, 4. Bowers & Wilkins, 5. Q Acoustics, 6. Bose, 7. Sony, 8. Marshall, 9. DALI - Asked ChatGPT "What's the best speaker brand in New Zealand for home listening?": 1. KEF, 2. DALI, 3. Bowers & Wilkins, 4. Q Acoustics, 5. Edifier - Searched Google, AI Overview "bluetooth speakers nz": 1. Edifier, 2. Sony, 3. Ultimate Ears, 4. Bose - Searched Google, AI Overview "wireless speakers nz": 1. Edifier, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Sonos, 6. KEF Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand speaker brands in September 2026? - In September 2026, Marshall lost share of searches among speaker brands in New Zealand, from 2.9% to 2.2%. - In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand. ## Month by month | Month | Edifier estimated searches | Edifier Share of Search | Edifier rank | Marshall estimated searches | Marshall Share of Search | Marshall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.93% | 8 | 1.6K | 2.1% | 6 | | Nov 2025 | 1K | 0.89% | 7 | 2.4K | 2.1% | 6 | | Dec 2025 | 880 | 0.68% | 8 | 2.4K | 1.8% | 6 | | Jan 2026 | 720 | 0.92% | 8 | 1.6K | 2% | 6 | | Feb 2026 | 590 | 0.96% | 8 | 1.2K | 2% | 6 | | Mar 2026 | 590 | 0.88% | 8 | 1.2K | 1.8% | 6 | | Apr 2026 | 720 | 0.97% | 8 | 1.3K | 1.8% | 6 | | May 2026 | 720 | 0.96% | 8 | 1.6K | 2.1% | 6 | | Jun 2026 | 720 | 0.95% | 8 | 1.6K | 2.1% | 6 | | Jul 2026 | 720 | 0.93% | 8 | 1.9K | 2.5% | 6 | | Aug 2026 | 880 | 1.1% | 8 | 2.4K | 2.9% | 6 | | Sep 2026 | 880 | 1% | 7 | 1.9K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Edifier’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edifier**: Measured on the search term “edifier”. - **Marshall**: Measured on the search terms “marshall acton speaker”, “marshall bt speaker”, “marshall kilburn speaker”, “marshall soundbar”, “marshall speaker” and “marshall stanmore speaker”, summed into one figure. - [Edifier profile](/demand/nz/brands/edifier) - [Marshall profile](/demand/nz/brands/marshall-audio) - [All speaker brands in New Zealand](/demand/nz/categories/nz-speaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edifier or Marshall more popular in search? In September 2026, Marshall had more branded searches than Edifier among speaker brands in New Zealand. Marshall had about 1,940 branded searches, while Edifier had 880. Marshall made up 2.2% of all speaker brand searches we track, and Edifier accounted for 1%. ## Cite this page Brandwave. "Edifier vs Marshall: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edifier-vs-marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edifier-vs-marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.