--- title: "Edenvale vs Lyre's: Which is searched more in New Zealand?" description: "Is Edenvale or Lyre's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edenvale-vs-lyres" publisher: "Brandwave" --- # Edenvale vs Lyre's: Which is searched more in New Zealand? Is Edenvale or Lyre's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edenvale and Lyre's - **Competitive set**: Alcohol-free drink brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edenvale Share of Search**: 8.9% - **Lyre's Share of Search**: 6.4% ## Is Edenvale or Lyre's more popular in search? - In September 2026, Edenvale had more branded searches than Lyre's among alcohol-free drink brands in New Zealand. Edenvale had about 180 branded searches, while Lyre's had 130. Edenvale made up 8.9% of all alcohol-free drink brand searches we track, and Lyre's accounted for 6.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Lyre's took it in December 2025, Edenvale took it in February 2026. - Across the 12 months ending September 2026, Edenvale’s share of searches among alcohol-free drink brands in New Zealand moved from 4.4% to 8.9%, and its estimated monthly branded searches moved from 130 to 180. - Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands in New Zealand moved from 3.4% to 6.4%, and its estimated monthly branded searches moved from 100 to 130. ## Top alcohol-free drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edenvale was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lyre's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Edenvale was listed before Lyre's in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Garage Project TINY | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Edenvale | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AF Drinks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyre's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Heineken 0.0 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Seedlip | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Free Spirit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Steinlager Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alcohol-free drink brands - Asked ChatGPT "Which alcohol-free drink brand should I buy in New Zealand?": 1. Edenvale, 2. AF Drinks, 3. Zeffer, 4. Heineken 0.0, 5. Garage Project TINY - Asked ChatGPT "What are the best alcohol-free drink brands in New Zealand?": 1. Garage Project TINY, 2. Zeffer, 3. Edenvale, 4. AF Drinks, 5. Lyre's, 6. Free Spirit - Asked ChatGPT "What's the best alcohol-free drink brand in New Zealand for social drinking?": 1. Garage Project TINY, 2. Edenvale - Searched Google, AI Overview "alcohol free drinks nz": 1. Zeffer, 2. AF Drinks, 3. Lyre's, 4. Seedlip - Searched Google, AI Overview "non alcoholic beer nz": 1. Heineken 0.0 Not named in any answer: Steinlager Zero. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand alcohol-free drink brands in September 2026? - In September 2026, Edenvale overtook Free Spirit to rank 4th among alcohol-free drink brands in New Zealand, with 8.9% of the searches. - In September 2026, Lyre's overtook Garage Project TINY to rank 7th among alcohol-free drink brands in New Zealand, with 6.4% of the searches. ## Month by month | Month | Edenvale estimated searches | Edenvale Share of Search | Edenvale rank | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 4.4% | 7 | 100 | 3.4% | 8 | | Nov 2025 | 140 | 4.7% | 6 | 100 | 3.3% | 9 | | Dec 2025 | 180 | 4.3% | 6 | 200 | 4.8% | 5 | | Jan 2026 | 140 | 5.4% | 7 | 140 | 5.4% | 8 | | Feb 2026 | 110 | 5% | 7 | 100 | 4.6% | 8 | | Mar 2026 | 140 | 5.5% | 6 | 100 | 3.9% | 8 | | Apr 2026 | 120 | 6.6% | 5 | 100 | 5.5% | 8 | | May 2026 | 140 | 7.7% | 5 | 110 | 6% | 6 | | Jun 2026 | 120 | 7.2% | 5 | 60 | 3.6% | 9 | | Jul 2026 | 120 | 2.3% | 6 | 90 | 1.7% | 8 | | Aug 2026 | 120 | 6.1% | 5 | 100 | 5.1% | 8 | | Sep 2026 | 180 | 8.9% | 4 | 130 | 6.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Edenvale’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edenvale**: Measured on the search terms “edenvale” and “edenvale wine”, summed into one figure. - **Lyre's**: Measured on the search terms “lyres drink”, “lyres gin” and “lyres italian spritz”, summed into one figure. - [Edenvale profile](/demand/nz/brands/edenvale) - [Lyre's profile](/demand/nz/brands/lyres) - [All alcohol-free drink brands in New Zealand](/demand/nz/categories/nz-alcohol-free-drink-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edenvale or Lyre's more popular in search? In September 2026, Edenvale had more branded searches than Lyre's among alcohol-free drink brands in New Zealand. Edenvale had about 180 branded searches, while Lyre's had 130. Edenvale made up 8.9% of all alcohol-free drink brand searches we track, and Lyre's accounted for 6.4%. ## Cite this page Brandwave. "Edenvale vs Lyre's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edenvale-vs-lyres This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edenvale-vs-lyres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.