--- title: "Edenvale vs Free Spirit: Which is searched more in New Zealand?" description: "Is Edenvale or Free Spirit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edenvale-vs-free-spirit" publisher: "Brandwave" --- # Edenvale vs Free Spirit: Which is searched more in New Zealand? Is Edenvale or Free Spirit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Edenvale and Free Spirit - **Competitive set**: Alcohol-free drink brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Edenvale Share of Search**: 8.9% - **Free Spirit Share of Search**: 7.4% ## Is Edenvale or Free Spirit more popular in search? - In September 2026, Edenvale had more branded searches than Free Spirit among alcohol-free drink brands in New Zealand. Edenvale had about 180 branded searches, while Free Spirit had 150. Edenvale made up 8.9% of all alcohol-free drink brand searches we track, and Free Spirit accounted for 7.4%. - The lead changed hands 3 times in the 12 months ending September 2026: Edenvale took it in December 2025, Free Spirit took it in January 2026, Edenvale took it in September 2026. - Across the 12 months ending September 2026, Edenvale’s share of searches among alcohol-free drink brands in New Zealand moved from 4.4% to 8.9%, and its estimated monthly branded searches moved from 130 to 180. - Across the 12 months ending September 2026, Free Spirit’s share of searches among alcohol-free drink brands in New Zealand moved from 5.8% to 7.4%, and its estimated monthly branded searches moved from 170 to 150. ## Top alcohol-free drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edenvale was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Free Spirit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Edenvale was listed before Free Spirit in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Garage Project TINY | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Edenvale | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AF Drinks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyre's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Heineken 0.0 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Seedlip | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Free Spirit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Steinlager Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alcohol-free drink brands - Asked ChatGPT "Which alcohol-free drink brand should I buy in New Zealand?": 1. Edenvale, 2. AF Drinks, 3. Zeffer, 4. Heineken 0.0, 5. Garage Project TINY - Asked ChatGPT "What are the best alcohol-free drink brands in New Zealand?": 1. Garage Project TINY, 2. Zeffer, 3. Edenvale, 4. AF Drinks, 5. Lyre's, 6. Free Spirit - Asked ChatGPT "What's the best alcohol-free drink brand in New Zealand for social drinking?": 1. Garage Project TINY, 2. Edenvale - Searched Google, AI Overview "alcohol free drinks nz": 1. Zeffer, 2. AF Drinks, 3. Lyre's, 4. Seedlip - Searched Google, AI Overview "non alcoholic beer nz": 1. Heineken 0.0 Not named in any answer: Steinlager Zero. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand alcohol-free drink brands in September 2026? - In September 2026, Seedlip overtook Free Spirit to rank 3rd among alcohol-free drink brands in New Zealand, with 12.8% of the searches. - In September 2026, Edenvale overtook Free Spirit to rank 4th among alcohol-free drink brands in New Zealand, with 8.9% of the searches. - In September 2026, Free Spirit lost share of searches among alcohol-free drink brands in New Zealand, from 8.6% to 7.4%. ## Month by month | Month | Edenvale estimated searches | Edenvale Share of Search | Edenvale rank | Free Spirit estimated searches | Free Spirit Share of Search | Free Spirit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 4.4% | 7 | 170 | 5.8% | 5 | | Nov 2025 | 140 | 4.7% | 6 | 180 | 6% | 5 | | Dec 2025 | 180 | 4.3% | 6 | 140 | 3.4% | 9 | | Jan 2026 | 140 | 5.4% | 7 | 180 | 7% | 4 | | Feb 2026 | 110 | 5% | 7 | 140 | 6.4% | 5 | | Mar 2026 | 140 | 5.5% | 6 | 140 | 5.5% | 7 | | Apr 2026 | 120 | 6.6% | 5 | 140 | 7.7% | 4 | | May 2026 | 140 | 7.7% | 5 | 150 | 8.2% | 4 | | Jun 2026 | 120 | 7.2% | 5 | 150 | 9% | 4 | | Jul 2026 | 120 | 2.3% | 6 | 3.6K | 69.8% | 1 | | Aug 2026 | 120 | 6.1% | 5 | 170 | 8.6% | 3 | | Sep 2026 | 180 | 8.9% | 4 | 150 | 7.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Edenvale’s and Free Spirit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Edenvale**: Measured on the search terms “edenvale” and “edenvale wine”, summed into one figure. - **Free Spirit**: Measured on the search terms “free spirit” and “free spirit drinks”, summed into one figure. - [Edenvale profile](/demand/nz/brands/edenvale) - [Free Spirit profile](/demand/nz/brands/free-spirit) - [All alcohol-free drink brands in New Zealand](/demand/nz/categories/nz-alcohol-free-drink-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Edenvale or Free Spirit more popular in search? In September 2026, Edenvale had more branded searches than Free Spirit among alcohol-free drink brands in New Zealand. Edenvale had about 180 branded searches, while Free Spirit had 150. Edenvale made up 8.9% of all alcohol-free drink brand searches we track, and Free Spirit accounted for 7.4%. ## Cite this page Brandwave. "Edenvale vs Free Spirit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/edenvale-vs-free-spirit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edenvale-vs-free-spirit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.