--- title: "Eden Park vs FMG Stadium Waikato: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Eden Park or FMG Stadium Waikato? Compare estimated monthly branded-search demand and Share of Search inside the Stadiums and arenas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eden-park-vs-fmg-stadium-waikato" publisher: "Brandwave" --- # Eden Park vs FMG Stadium Waikato: Which is more popular by branded search in New Zealand? Which is more popular in search, Eden Park or FMG Stadium Waikato? Compare estimated monthly branded-search demand and Share of Search inside the Stadiums and arenas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eden Park and FMG Stadium Waikato - **Competitive set**: Stadiums and arenas - **Market**: New Zealand - **Month measured**: Aug 2026 - **Eden Park Share of Search**: 30.3% - **FMG Stadium Waikato Share of Search**: 1.8% ## Which is more popular in search, Eden Park or FMG Stadium Waikato? - In August 2026, Eden Park had more branded searches than FMG Stadium Waikato among stadiums and arenas in New Zealand. Eden Park was estimated to have 62.1K branded searches compared to FMG Stadium Waikato’s 3.6K, and held a 30.3% Share of Search versus FMG Stadium Waikato’s 1.8%. - Eden Park was ahead of FMG Stadium Waikato in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand moved from 45.8% to 30.3%, and its estimated monthly branded searches moved from 105K to 62.1K. - Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand moved from 0.83% to 1.8%, and its estimated monthly branded searches moved from 1.9K to 3.6K. ## How did search popularity change for New Zealand stadiums and arenas in August 2026? - In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%. - In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%. - Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026. ## Month by month | Month | Eden Park estimated searches | Eden Park Share of Search | Eden Park rank | FMG Stadium Waikato estimated searches | FMG Stadium Waikato Share of Search | FMG Stadium Waikato rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 105K | 45.8% | 1 | 1.9K | 0.83% | 7 | | Nov 2025 | 152K | 50% | 1 | 1.6K | 0.53% | 7 | | Dec 2025 | 31.1K | 23.1% | 2 | 1.6K | 1.2% | 7 | | Jan 2026 | 75.8K | 23.5% | 2 | 1.9K | 0.59% | 7 | | Feb 2026 | 130K | 45.1% | 1 | 12.1K | 4.2% | 5 | | Mar 2026 | 108K | 41.5% | 1 | 4.4K | 1.7% | 7 | | Apr 2026 | 38.9K | 23.1% | 2 | 8.1K | 4.8% | 5 | | May 2026 | 57.4K | 21.5% | 3 | 9.9K | 3.7% | 5 | | Jun 2026 | 31.7K | 20.9% | 3 | 12.1K | 8% | 5 | | Jul 2026 | 102K | 46% | 1 | 3.6K | 1.6% | 6 | | Aug 2026 | 62.1K | 30.3% | 2 | 3.6K | 1.8% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Eden Park’s and FMG Stadium Waikato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eden Park**: Measured on the search terms “eden park”, “eden park concert”, “eden park events”, “eden park near me”, “eden park new zealand”, “eden park nz”, “eden park online”, “eden park stadium”, “eden park website”, “edenpark”, “edenpark co nz”, “edenpark events”, “edenpark nz” and “edenpark stadium”, summed into one figure. - **FMG Stadium Waikato**: Measured on the search terms “fmg stadium waikato” and “fmg stadium waikato stadium”, summed into one figure. - [Eden Park profile](/demand/nz/brands/eden-park) - [FMG Stadium Waikato profile](/demand/nz/brands/fmg-stadium-waikato) - [All stadiums and arenas in New Zealand](/demand/nz/categories/nz-stadiums-and-arenas): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Eden Park or FMG Stadium Waikato? In August 2026, Eden Park had more branded searches than FMG Stadium Waikato among stadiums and arenas in New Zealand. Eden Park was estimated to have 62.1K branded searches compared to FMG Stadium Waikato’s 3.6K, and held a 30.3% Share of Search versus FMG Stadium Waikato’s 1.8%. ## Cite this page Brandwave. "Eden Park vs FMG Stadium Waikato: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/eden-park-vs-fmg-stadium-waikato This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eden-park-vs-fmg-stadium-waikato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.