--- title: "EDC vs HFC Group: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, EDC or HFC Group? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/edc-vs-hfc-group" publisher: "Brandwave" --- # EDC vs HFC Group: Which is more popular by branded search in New Zealand? Which is more popular in search, EDC or HFC Group? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EDC and HFC Group - **Competitive set**: Christchurch civil and structural engineering consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **EDC Share of Search**: 15.8% - **HFC Group Share of Search**: 7.9% ## Which is more popular in search, EDC or HFC Group? - In August 2026, EDC had more branded searches than HFC Group among christchurch civil and structural engineering consultancies in New Zealand. EDC was estimated to have 160 branded searches compared to HFC Group’s 80, and held a 15.8% Share of Search versus HFC Group’s 7.9%. - EDC was ahead of HFC Group in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, EDC’s estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand moved from 31.9% to 15.8%, and its estimated monthly branded searches moved from 360 to 160. - Across the 11 months ending August 2026, HFC Group’s estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 70 to 80. ## How did search popularity change for New Zealand christchurch civil and structural engineering consultancies in August 2026? - In August 2026, Engenium overtook EDC to rank 2nd among christchurch civil and structural engineering consultancies in New Zealand, at 24.8%. - In August 2026, EDC lost estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand, from 21.2% to 15.8%. - In August 2026, HFC Group lost estimated Share of Search among christchurch civil and structural engineering consultancies in New Zealand, from 9.6% to 7.9%. ## Month by month | Month | EDC estimated searches | EDC Share of Search | EDC rank | HFC Group estimated searches | HFC Group Share of Search | HFC Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 31.9% | 2 | 70 | 6.2% | 4 | | Nov 2025 | 310 | 28.4% | 2 | 80 | 7.3% | 4 | | Dec 2025 | 210 | 26.6% | 2 | 50 | 6.3% | 4 | | Jan 2026 | 220 | 25% | 2 | 50 | 5.7% | 4 | | Feb 2026 | 150 | 17% | 2 | 120 | 13.6% | 4 | | Mar 2026 | 210 | 18.6% | 2 | 150 | 13.3% | 4 | | Apr 2026 | 140 | 13.9% | 3 | 100 | 9.9% | 4 | | May 2026 | 200 | 18.9% | 2 | 100 | 9.4% | 4 | | Jun 2026 | 270 | 23.5% | 2 | 120 | 10.4% | 4 | | Jul 2026 | 220 | 21.2% | 2 | 100 | 9.6% | 4 | | Aug 2026 | 160 | 15.8% | 3 | 80 | 7.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using EDC’s and HFC Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EDC**: Measured on the search terms “edc christchurch”, “edc consulting”, “edc engineering design consultants”, “edc engineers”, “edc.co.nz” and “engineering design consultants”, summed into one figure. - **HFC Group**: Measured on the search terms “hfc group”, “hfc group new zealand” and “hfc group nz”, summed into one figure. - [EDC profile](/demand/nz/brands/edc) - [HFC Group profile](/demand/nz/brands/hfc-group) - [All christchurch civil and structural engineering consultancies in New Zealand](/demand/nz/categories/nz-christchurch-civil-and-structural-engineering-consultancies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, EDC or HFC Group? In August 2026, EDC had more branded searches than HFC Group among christchurch civil and structural engineering consultancies in New Zealand. EDC was estimated to have 160 branded searches compared to HFC Group’s 80, and held a 15.8% Share of Search versus HFC Group’s 7.9%. ## Cite this page Brandwave. "EDC vs HFC Group: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/edc-vs-hfc-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/edc-vs-hfc-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.