---
title: "Ecwid vs Wix: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ecwid or Wix? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ecwid-vs-wix"
publisher: "Brandwave"
---

# Ecwid vs Wix: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ecwid or Wix? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ecwid and Wix
- **Competitive set**: Ecommerce platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ecwid Share of Search**: 0.77%
- **Wix Share of Search**: 27.8%

## Which is more popular in search, Ecwid or Wix?

- In August 2026, Wix had more branded searches than Ecwid among ecommerce platforms in New Zealand. Wix was estimated to have 18.4K branded searches compared to Ecwid’s 510, and held a 27.8% Share of Search versus Ecwid’s 0.77%.
- Wix was ahead of Ecwid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecwid’s estimated Share of Search among ecommerce platforms in New Zealand moved from 0.96% to 0.77%, and its estimated monthly branded searches moved from 630 to 510.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms in New Zealand moved from 32.7% to 27.8%, and its estimated monthly branded searches moved from 21.4K to 18.4K.

## How did search popularity change for New Zealand ecommerce platforms in August 2026?

- In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.
- Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

## Month by month

| Month | Ecwid estimated searches | Ecwid Share of Search | Ecwid rank | Wix estimated searches | Wix Share of Search | Wix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 630 | 0.96% | 5 | 21.4K | 32.7% | 2 |
| Nov 2025 | 520 | 0.84% | 5 | 17.7K | 28.5% | 2 |
| Dec 2025 | 350 | 0.7% | 5 | 14.2K | 28.2% | 2 |
| Jan 2026 | 430 | 0.68% | 5 | 18K | 28.5% | 2 |
| Feb 2026 | 430 | 0.67% | 5 | 18.9K | 29.4% | 2 |
| Mar 2026 | 510 | 0.7% | 5 | 23.4K | 32% | 2 |
| Apr 2026 | 430 | 0.64% | 5 | 19.3K | 28.7% | 2 |
| May 2026 | 520 | 0.74% | 5 | 20.7K | 29.4% | 2 |
| Jun 2026 | 630 | 0.9% | 5 | 19.6K | 28.1% | 2 |
| Jul 2026 | 420 | 0.63% | 5 | 19K | 28.4% | 2 |
| Aug 2026 | 510 | 0.77% | 5 | 18.4K | 27.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ecwid’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ecwid**: Measured on the search terms “ecwid”, “ecwid com”, “ecwid ecommerce”, “ecwid nz”, “ecwid online store” and “ecwid pricing”, summed into one figure.
- **Wix**: Measured on the search terms “wix”, “wix com”, “wix cost”, “wix ecommerce”, “wix editor”, “wix filter search”, “wix near me”, “wix nz”, “wix online store”, “wix site maker”, “wix studio”, “wix templates”, “wix w”, “wix website designs” and “wix website maker”, summed into one figure.

- [Ecwid profile](/demand/nz/brands/ecwid)
- [Wix profile](/demand/nz/brands/wix)
- [All ecommerce platforms in New Zealand](/demand/nz/categories/nz-ecommerce-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ecwid or Wix?

In August 2026, Wix had more branded searches than Ecwid among ecommerce platforms in New Zealand. Wix was estimated to have 18.4K branded searches compared to Ecwid’s 510, and held a 27.8% Share of Search versus Ecwid’s 0.77%.

## Cite this page

Brandwave. "Ecwid vs Wix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecwid-vs-wix

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecwid-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.