---
title: "Ecwid vs Squarespace: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ecwid or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ecwid-vs-squarespace"
publisher: "Brandwave"
---

# Ecwid vs Squarespace: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ecwid or Squarespace? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ecwid and Squarespace
- **Competitive set**: Ecommerce platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ecwid Share of Search**: 0.77%
- **Squarespace Share of Search**: 27.3%

## Which is more popular in search, Ecwid or Squarespace?

- In August 2026, Squarespace had more branded searches than Ecwid among ecommerce platforms in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Ecwid’s 510, and held a 27.3% Share of Search versus Ecwid’s 0.77%.
- Squarespace was ahead of Ecwid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecwid’s estimated Share of Search among ecommerce platforms in New Zealand moved from 0.96% to 0.77%, and its estimated monthly branded searches moved from 630 to 510.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand moved from 27.2% to 27.3%, and its estimated monthly branded searches moved from 17.8K to 18.1K.

## How did search popularity change for New Zealand ecommerce platforms in August 2026?

- Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.
- Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

## Month by month

| Month | Ecwid estimated searches | Ecwid Share of Search | Ecwid rank | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 630 | 0.96% | 5 | 17.8K | 27.2% | 3 |
| Nov 2025 | 520 | 0.84% | 5 | 14.7K | 23.6% | 3 |
| Dec 2025 | 350 | 0.7% | 5 | 12K | 23.8% | 3 |
| Jan 2026 | 430 | 0.68% | 5 | 14.9K | 23.7% | 3 |
| Feb 2026 | 430 | 0.67% | 5 | 14.8K | 23.2% | 3 |
| Mar 2026 | 510 | 0.7% | 5 | 17.9K | 24.6% | 3 |
| Apr 2026 | 430 | 0.64% | 5 | 18K | 26.8% | 3 |
| May 2026 | 520 | 0.74% | 5 | 18.2K | 25.8% | 3 |
| Jun 2026 | 630 | 0.9% | 5 | 18.7K | 26.7% | 3 |
| Jul 2026 | 420 | 0.63% | 5 | 18.1K | 27% | 3 |
| Aug 2026 | 510 | 0.77% | 5 | 18.1K | 27.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ecwid’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ecwid**: Measured on the search terms “ecwid”, “ecwid com”, “ecwid ecommerce”, “ecwid nz”, “ecwid online store” and “ecwid pricing”, summed into one figure.
- **Squarespace**: Measured on the search terms “site squarespace”, “squarespace”, “squarespace cost”, “squarespace create website”, “squarespace ecommerce”, “squarespace examples”, “squarespace host”, “squarespace how much”, “squarespace near me”, “squarespace nz”, “squarespace om”, “squarespace online”, “squarespace online store”, “squarespace plans”, “squarespace pricing”, “squarespace templates”, “squarespace web” and “squarespace web builder”, summed into one figure.

- [Ecwid profile](/demand/nz/brands/ecwid)
- [Squarespace profile](/demand/nz/brands/squarespace)
- [All ecommerce platforms in New Zealand](/demand/nz/categories/nz-ecommerce-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ecwid or Squarespace?

In August 2026, Squarespace had more branded searches than Ecwid among ecommerce platforms in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Ecwid’s 510, and held a 27.3% Share of Search versus Ecwid’s 0.77%.

## Cite this page

Brandwave. "Ecwid vs Squarespace: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecwid-vs-squarespace

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecwid-vs-squarespace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.