--- title: "Ecoya vs L'Occitane: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ecoya or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecoya-vs-loccitane" publisher: "Brandwave" --- # Ecoya vs L'Occitane: Which is more popular by branded search in New Zealand? Which is more popular in search, Ecoya or L'Occitane? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecoya and L'Occitane - **Competitive set**: Bath, body and cosmetics stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ecoya Share of Search**: 21.2% - **L'Occitane Share of Search**: 17.3% ## Which is more popular in search, Ecoya or L'Occitane? - In August 2026, Ecoya had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to L'Occitane’s 10.2K, and held a 21.2% Share of Search versus L'Occitane’s 17.3%. - Ecoya was ahead of L'Occitane in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 19% to 21.2%, and its estimated monthly branded searches moved from 11.8K to 12.5K. - Across the 11 months ending August 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores in New Zealand moved from 15.8% to 17.3%, and its estimated monthly branded searches moved from 9.8K to 10.2K. ## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026? - In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%. - In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%. - In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%. ## Month by month | Month | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.8K | 19% | 2 | 9.8K | 15.8% | 4 | | Nov 2025 | 34.8K | 28.2% | 2 | 17K | 13.8% | 4 | | Dec 2025 | 25.2K | 20.1% | 2 | 20.6K | 16.5% | 3 | | Jan 2026 | 9.8K | 17.5% | 2 | 9.7K | 17.3% | 3 | | Feb 2026 | 8K | 17.5% | 3 | 7.2K | 15.8% | 4 | | Mar 2026 | 9.8K | 19.7% | 3 | 8.7K | 17.4% | 4 | | Apr 2026 | 10.3K | 21.1% | 2 | 8.7K | 18% | 4 | | May 2026 | 11.6K | 20.9% | 2 | 10.5K | 18.8% | 4 | | Jun 2026 | 11.6K | 19.7% | 2 | 10.6K | 18% | 4 | | Jul 2026 | 24.1K | 33.7% | 1 | 10.2K | 14.2% | 4 | | Aug 2026 | 12.5K | 21.2% | 2 | 10.2K | 17.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ecoya’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecoya**: Measured on the search terms “briscoes ecoya”, “ecoya”, “ecoya black friday sale”, “ecoya body care”, “ecoya candle”, “ecoya candles sale”, “ecoya car diffusers”, “ecoya co nz”, “ecoya diffuser”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya near me”, “ecoya nz”, “ecoya nz sale”, “ecoya online”, “ecoya outlet”, “ecoya reed diffusers” and “ecoya sale”, summed into one figure. - **L'Occitane**: Measured on the search terms “almond shower oil l occitane”, “almond supple skin oil l occitane”, “balm l occitane”, “body oil l occitane”, “l occitane”, “l occitane almond oil”, “l occitane bath bombs”, “l occitane body care”, “l occitane en provenc”, “l occitane gift sets”, “l occitane hand cream”, “l occitane near me”, “l occitane oil”, “l occitane oil shower”, “loccitane”, “loccitane bath bombs”, “loccitane body care”, “loccitane gift sets”, “loccitane hand cream”, “loccitane handcream”, “loccitane near me”, “loccitane new zealand”, “loccitane nz” and “loccitane online”, summed into one figure. - [Ecoya profile](/demand/nz/brands/ecoya) - [L'Occitane profile](/demand/nz/brands/loccitane) - [All bath, body and cosmetics stores in New Zealand](/demand/nz/categories/nz-bath-and-body-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ecoya or L'Occitane? In August 2026, Ecoya had more branded searches than L'Occitane among bath, body and cosmetics stores in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to L'Occitane’s 10.2K, and held a 21.2% Share of Search versus L'Occitane’s 17.3%. ## Cite this page Brandwave. "Ecoya vs L'Occitane: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecoya-vs-loccitane This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecoya-vs-loccitane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.