--- title: "Ecoya vs Febreze: Which is searched more in New Zealand?" description: "Is Ecoya or Febreze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecoya-vs-febreze" publisher: "Brandwave" --- # Ecoya vs Febreze: Which is searched more in New Zealand? Is Ecoya or Febreze more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air freshener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecoya and Febreze - **Competitive set**: Air freshener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ecoya Share of Search**: 56.4% - **Febreze Share of Search**: 13.6% ## Is Ecoya or Febreze more popular in search? - In September 2026, Ecoya had more branded searches than Febreze among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Febreze had 1,630. Ecoya made up 56.4% of all air freshener brand searches we track, and Febreze accounted for 13.6%. - Ecoya was ahead of Febreze in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand moved from 58% to 56.4%, and its estimated monthly branded searches moved from 6.5K to 6.7K. - Across the 12 months ending September 2026, Febreze’s share of searches among air freshener brands in New Zealand moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top air freshener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecoya was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Febreze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecoya was listed before Febreze in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Air Wick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Glade | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecoya | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | The Aromatherapy Co. | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Febreze | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ambi Pur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air freshener brands - Asked ChatGPT "Which air freshener brand should I buy in New Zealand?": 1. Glade, 2. Air Wick, 3. Ecoya - Asked ChatGPT "What are the best air freshener brands in New Zealand?": 1. Air Wick, 2. Glade, 3. Ecoya, 4. The Aromatherapy Co., 5. Febreze - Asked ChatGPT "What's the best air freshener brand in New Zealand for a home?": 1. Ecoya, 2. Air Wick, 3. The Aromatherapy Co. - Searched Google, AI Overview "air freshener nz": 1. Air Wick, 2. Glade - Searched Google, AI Overview "car air freshener nz": 1. Ecoya Not named in any answer: Ambi Pur. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air freshener brands in September 2026? - In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%. - Estimated monthly branded searches for Febreze in New Zealand rose 27.3% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Ecoya estimated searches | Ecoya Share of Search | Ecoya rank | Febreze estimated searches | Febreze Share of Search | Febreze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.5K | 58% | 1 | 1.3K | 11.5% | 3 | | Nov 2025 | 18.5K | 79.1% | 1 | 1.2K | 5.1% | 3 | | Dec 2025 | 13.7K | 70.7% | 1 | 1.1K | 5.5% | 4 | | Jan 2026 | 5.5K | 51.6% | 1 | 1.5K | 14% | 3 | | Feb 2026 | 4.4K | 49% | 1 | 1.5K | 16.6% | 2 | | Mar 2026 | 5.3K | 52.1% | 1 | 1.6K | 15.2% | 2 | | Apr 2026 | 5.4K | 53.1% | 1 | 1.6K | 15.6% | 2 | | May 2026 | 6.5K | 55.1% | 1 | 1.9K | 16% | 2 | | Jun 2026 | 6.3K | 55.1% | 1 | 1.8K | 15.7% | 2 | | Jul 2026 | 15.1K | 72.9% | 1 | 2K | 9.7% | 2 | | Aug 2026 | 7K | 55.8% | 1 | 1.8K | 14.1% | 2 | | Sep 2026 | 6.7K | 56.4% | 1 | 1.6K | 13.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecoya’s and Febreze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecoya**: Measured on the search terms “ecoya”, “ecoya car diffusers”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya outlet” and “ecoya sale”, summed into one figure. - **Febreze**: Measured on the search terms “fabric febreze spray”, “febreze”, “febreze air fresh”, “febreze diffuser”, “febreze fabric refresher”, “febreze room spray” and “febreze spray”, summed into one figure. - [Ecoya profile](/demand/nz/brands/ecoya) - [Febreze profile](/demand/nz/brands/febreze) - [All air freshener brands in New Zealand](/demand/nz/categories/nz-air-freshener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecoya or Febreze more popular in search? In September 2026, Ecoya had more branded searches than Febreze among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Febreze had 1,630. Ecoya made up 56.4% of all air freshener brand searches we track, and Febreze accounted for 13.6%. ## Cite this page Brandwave. "Ecoya vs Febreze: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecoya-vs-febreze This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecoya-vs-febreze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.