--- title: "Ecovacs vs Roborock: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ecovacs or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecovacs-vs-roborock" publisher: "Brandwave" --- # Ecovacs vs Roborock: Which is more popular by branded search in New Zealand? Which is more popular in search, Ecovacs or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Robot vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecovacs and Roborock - **Competitive set**: Robot vacuum brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ecovacs Share of Search**: 7.2% - **Roborock Share of Search**: 9.8% ## Which is more popular in search, Ecovacs or Roborock? - In August 2026, Roborock had more branded searches than Ecovacs among robot vacuum brands in New Zealand. Roborock was estimated to have 3.4K branded searches compared to Ecovacs’ 2.5K, and held a 9.8% Share of Search versus Ecovacs’ 7.2%. - Roborock was ahead of Ecovacs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands in New Zealand moved from 7.4% to 7.2%, and its estimated monthly branded searches moved from 2K to 2.5K. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand moved from 10.9% to 9.8%, and its estimated monthly branded searches moved from 3K to 3.4K. ## How did search popularity change for New Zealand robot vacuum brands in August 2026? - In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%. - In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%. ## Month by month | Month | Ecovacs estimated searches | Ecovacs Share of Search | Ecovacs rank | Roborock estimated searches | Roborock Share of Search | Roborock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 7.4% | 4 | 3K | 10.9% | 3 | | Nov 2025 | 2.6K | 6.8% | 5 | 5.8K | 15.1% | 2 | | Dec 2025 | 2.5K | 6.5% | 5 | 4.6K | 12% | 3 | | Jan 2026 | 2.1K | 7% | 5 | 3.4K | 11.3% | 2 | | Feb 2026 | 1.6K | 6.1% | 5 | 3.1K | 12% | 2 | | Mar 2026 | 2.3K | 7.6% | 5 | 3.4K | 11.1% | 2 | | Apr 2026 | 2.7K | 7.8% | 5 | 3.9K | 11.5% | 2 | | May 2026 | 2.2K | 6.5% | 5 | 3.8K | 10.8% | 3 | | Jun 2026 | 2.4K | 7.3% | 4 | 3.2K | 9.7% | 3 | | Jul 2026 | 2.4K | 6.7% | 5 | 3.8K | 10.7% | 3 | | Aug 2026 | 2.5K | 7.2% | 5 | 3.4K | 9.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ecovacs’ and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecovacs**: Measured on the search terms “deebot”, “deebot robot vacuum”, “deebot vacuum”, “ecovac deebot”, “ecovac deebot cleaning solution”, “ecovacs”, “ecovacs cleaning solution”, “ecovacs com”, “ecovacs deebot”, “ecovacs deebot nz”, “ecovacs near me”, “ecovacs nz”, “ecovacs online”, “ecovacs robot”, “ecovacs robot vacuum”, “ecovacs vacuum”, “ecovacs winbot” and “ecovacs window cleaner”, summed into one figure. - **Roborock**: Measured on the search terms “roborock”, “roborock near me”, “roborock new zealand”, “roborock nz”, “roborock online”, “roborock q10”, “roborock q5”, “roborock q7”, “roborock robot mop”, “roborock robot vacuum”, “roborock s6”, “roborock s7”, “roborock s8”, “roborock s8 maxv ultra”, “roborock s8 pro ultra”, “roborock stick vacuum” and “roborock vacuum”, summed into one figure. - [Ecovacs profile](/demand/nz/brands/ecovacs) - [Roborock profile](/demand/nz/brands/roborock) - [All robot vacuum brands in New Zealand](/demand/nz/categories/nz-robot-vacuum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ecovacs or Roborock? In August 2026, Roborock had more branded searches than Ecovacs among robot vacuum brands in New Zealand. Roborock was estimated to have 3.4K branded searches compared to Ecovacs’ 2.5K, and held a 9.8% Share of Search versus Ecovacs’ 7.2%. ## Cite this page Brandwave. "Ecovacs vs Roborock: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecovacs-vs-roborock This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecovacs-vs-roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.