---
title: "Ecotricity vs Globug: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ecotricity or Globug? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ecotricity-nz-vs-globug"
publisher: "Brandwave"
---

# Ecotricity vs Globug: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ecotricity or Globug? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ecotricity and Globug
- **Competitive set**: electricity retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ecotricity Share of Search**: 1.9%
- **Globug Share of Search**: 2.5%

## Which is more popular in search, Ecotricity or Globug?

- In August 2026, Globug had more branded searches than Ecotricity among electricity retailers in New Zealand. Globug was estimated to have 10.9K branded searches compared to Ecotricity’s 8.3K, and held a 2.5% Share of Search versus Ecotricity’s 1.9%.
- Globug was ahead of Ecotricity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecotricity’s estimated Share of Search among electricity retailers in New Zealand moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 6.2K to 8.3K.
- Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand moved from 3.6% to 2.5%, and its estimated monthly branded searches moved from 13K to 10.9K.

## How did search popularity change for New Zealand electricity retailers in August 2026?

- In August 2026, Ecotricity fell from 10th to 11th among electricity retailers in New Zealand.
- Estimated monthly branded searches for Globug in New Zealand fell 16.3% over 11 measured months, from 13K to 10.9K in August 2026.

## Month by month

| Month | Ecotricity estimated searches | Ecotricity Share of Search | Ecotricity rank | Globug estimated searches | Globug Share of Search | Globug rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.2K | 1.7% | 10 | 13K | 3.6% | 8 |
| Nov 2025 | 6.2K | 2% | 10 | 10.6K | 3.3% | 8 |
| Dec 2025 | 4.7K | 1.7% | 10 | 10.5K | 3.8% | 8 |
| Jan 2026 | 5.4K | 1.7% | 10 | 12.9K | 4% | 8 |
| Feb 2026 | 5.1K | 1.6% | 10 | 10.7K | 3.3% | 8 |
| Mar 2026 | 8.1K | 2.5% | 10 | 10.6K | 3.2% | 8 |
| Apr 2026 | 9.4K | 2.7% | 9 | 10.6K | 3% | 8 |
| May 2026 | 7.7K | 2.1% | 10 | 10.8K | 2.9% | 8 |
| Jun 2026 | 7.7K | 1.8% | 10 | 10.8K | 2.6% | 8 |
| Jul 2026 | 7.3K | 1.7% | 10 | 10.7K | 2.5% | 8 |
| Aug 2026 | 8.3K | 1.9% | 11 | 10.9K | 2.5% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ecotricity’s and Globug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ecotricity**: Measured on the search terms “Ecotricity”, “Ecotricity New Zealand”, “Ecotricity NZ”, “Ecotricity plans”, “Ecotricity rates” and “Ecotricity reviews”, summed into one figure.
- **Globug**: Measured on the search terms “Globug”, “Globug energy”, “Globug NZ” and “Globug power”, summed into one figure.

- [Ecotricity profile](/demand/nz/brands/ecotricity-nz)
- [Globug profile](/demand/nz/brands/globug)
- [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ecotricity or Globug?

In August 2026, Globug had more branded searches than Ecotricity among electricity retailers in New Zealand. Globug was estimated to have 10.9K branded searches compared to Ecotricity’s 8.3K, and held a 2.5% Share of Search versus Ecotricity’s 1.9%.

## Cite this page

Brandwave. "Ecotricity vs Globug: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecotricity-nz-vs-globug

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecotricity-nz-vs-globug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.