--- title: "ecostore vs Omo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ecostore or Omo? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecostore-vs-omo" publisher: "Brandwave" --- # ecostore vs Omo: Which is more popular by branded search in New Zealand? Which is more popular in search, ecostore or Omo? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ecostore and Omo - **Competitive set**: Laundry detergent brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ecostore Share of Search**: 47.6% - **Omo Share of Search**: 0.92% ## Which is more popular in search, ecostore or Omo? - In August 2026, ecostore had more branded searches than Omo among laundry detergent brands in New Zealand. ecostore was estimated to have 8.8K branded searches compared to Omo’s 170, and held a 47.6% Share of Search versus Omo’s 0.92%. - ecostore was ahead of Omo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand moved from 49.9% to 47.6%, and its estimated monthly branded searches moved from 6.9K to 8.8K. - Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry detergent brands in New Zealand moved from 0.94% to 0.92%, and its estimated monthly branded searches moved from 130 to 170. ## How did search popularity change for New Zealand laundry detergent brands in August 2026? - ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026. - Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026. ## Month by month | Month | ecostore estimated searches | ecostore Share of Search | ecostore rank | Omo estimated searches | Omo Share of Search | Omo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 49.9% | 1 | 130 | 0.94% | 5 | | Nov 2025 | 8.7K | 57.5% | 1 | 90 | 0.59% | 5 | | Dec 2025 | 6.4K | 51.9% | 1 | 90 | 0.73% | 5 | | Jan 2026 | 7.6K | 49.7% | 1 | 170 | 1.1% | 5 | | Feb 2026 | 6.6K | 51.8% | 1 | 90 | 0.7% | 5 | | Mar 2026 | 7.3K | 49.7% | 1 | 90 | 0.61% | 5 | | Apr 2026 | 7.6K | 51.6% | 1 | 110 | 0.75% | 5 | | May 2026 | 7.6K | 52.2% | 1 | 110 | 0.75% | 5 | | Jun 2026 | 7.6K | 50.7% | 1 | 110 | 0.73% | 5 | | Jul 2026 | 8.3K | 48% | 1 | 110 | 0.64% | 5 | | Aug 2026 | 8.8K | 47.6% | 1 | 170 | 0.92% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ecostore’s and Omo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ecostore**: Measured on the search terms “eco store”, “eco store dishwasher powder”, “eco store near me”, “eco store shampoo”, “ecostore”, “ecostore com”, “ecostore detergent”, “ecostore dishwasher”, “ecostore dishwasher powder”, “ecostore dishwasher tablets”, “ecostore dishwashing liquid”, “ecostore laundry”, “ecostore laundry liquid”, “ecostore laundry powder”, “ecostore laundry soaker”, “ecostore nappy balm”, “ecostore near me”, “ecostore nz”, “ecostore online”, “ecostore refill”, “ecostore rinse aid”, “ecostore sensitive laundry liquid”, “ecostore sensitive laundry powder”, “ecostore shampoo”, “ecostore shampoo and conditioner”, “ecostore ultra power”, “ecostore ultra sensitive”, “ecostore ultra sensitive laundry liquid”, “ecostore ultra sensitive shampoo”, “ecostore wool wash” and “the ecostore”, summed into one figure. - **Omo**: Measured on the search terms “omo detergent”, “omo laundry” and “omo laundry soap”, summed into one figure. - [ecostore profile](/demand/nz/brands/ecostore) - [Omo profile](/demand/nz/brands/omo) - [All laundry detergent brands in New Zealand](/demand/nz/categories/nz-laundry-detergent-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ecostore or Omo? In August 2026, ecostore had more branded searches than Omo among laundry detergent brands in New Zealand. ecostore was estimated to have 8.8K branded searches compared to Omo’s 170, and held a 47.6% Share of Search versus Omo’s 0.92%. ## Cite this page Brandwave. "ecostore vs Omo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecostore-vs-omo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecostore-vs-omo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.