--- title: "ecostore vs Mustela: Which is searched more in New Zealand?" description: "Is ecostore or Mustela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecostore-vs-mustela" publisher: "Brandwave" --- # ecostore vs Mustela: Which is searched more in New Zealand? Is ecostore or Mustela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ecostore and Mustela - **Competitive set**: Baby skincare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ecostore Share of Search**: 10.7% - **Mustela Share of Search**: 9.9% ## Is ecostore or Mustela more popular in search? - In September 2026, ecostore had more branded searches than Mustela among baby skincare brands in New Zealand. ecostore had about 2,150 branded searches, while Mustela had 1,990. ecostore made up 10.7% of all baby skincare brand searches we track, and Mustela accounted for 9.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Mustela took it in July 2026, ecostore took it in September 2026. - Across the 12 months ending September 2026, ecostore’s share of searches among baby skincare brands in New Zealand moved from 13.8% to 10.7%, and its estimated monthly branded searches moved from 2.3K to 2.1K. - Across the 12 months ending September 2026, Mustela’s share of searches among baby skincare brands in New Zealand held steady at 9.9%, and its estimated monthly branded searches moved from 1.6K to 2K. ## Top baby skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mustela was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecostore and Mustela were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QV Skincare | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MooGoo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Aveeno Baby | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ecostore | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Weleda | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Mustela | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gaia Skin Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnson's Baby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby skincare brands - Asked ChatGPT "Which baby skincare brand should I buy in New Zealand?": 1. QV Skincare, 2. Aveeno Baby, 3. MooGoo, 4. Weleda - Asked ChatGPT "What are the best baby skincare brands in New Zealand?": 1. QV Skincare, 2. Cetaphil, 3. MooGoo, 4. Mustela, 5. ecostore - Asked ChatGPT "What's the best baby skincare brand in New Zealand for sensitive skin?": 1. QV Skincare, 2. MooGoo, 3. Cetaphil - Searched Google, AI Overview "nappy cream nz": 1. Weleda - Searched Google, AI Overview "baby skincare brands nz": 1. ecostore, 2. Weleda, 3. MooGoo, 4. Aveeno Baby, 5. QV Skincare, 6. Cetaphil Not named in any answer: Gaia Skin Naturals and Johnson's Baby. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby skincare brands in September 2026? - In September 2026, Mustela lost share of searches among baby skincare brands in New Zealand, from 11.6% to 9.9%. - In September 2026, ecostore lost share of searches among baby skincare brands in New Zealand, from 11.5% to 10.7%. ## Month by month | Month | ecostore estimated searches | ecostore Share of Search | ecostore rank | Mustela estimated searches | Mustela Share of Search | Mustela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 13.8% | 3 | 1.6K | 9.9% | 4 | | Nov 2025 | 2.8K | 16.4% | 3 | 1.6K | 9% | 5 | | Dec 2025 | 2.3K | 13.8% | 3 | 1.5K | 9.4% | 5 | | Jan 2026 | 2.4K | 14.4% | 3 | 1.5K | 9% | 5 | | Feb 2026 | 2.3K | 16.1% | 3 | 1.4K | 10.1% | 4 | | Mar 2026 | 2.3K | 14.6% | 3 | 1.9K | 12% | 4 | | Apr 2026 | 2.3K | 14.5% | 3 | 1.7K | 10.7% | 4 | | May 2026 | 2.3K | 13.4% | 3 | 1.7K | 9.8% | 4 | | Jun 2026 | 2.3K | 12.9% | 3 | 2.1K | 12.1% | 4 | | Jul 2026 | 2.1K | 10.6% | 4 | 2.3K | 11.5% | 3 | | Aug 2026 | 2.4K | 11.5% | 5 | 2.4K | 11.6% | 4 | | Sep 2026 | 2.1K | 10.7% | 4 | 2K | 9.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ecostore’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure. - **Mustela**: Measured on the search terms “cleansing water mustela”, “facial cream mustela”, “mustela”, “mustela baby”, “mustela cicastela”, “mustela cleansing gel”, “mustela cradle cap”, “mustela nappy cream”, “mustela shampoo” and “mustela stelatopia”, summed into one figure. - [ecostore profile](/demand/nz/brands/ecostore) - [Mustela profile](/demand/nz/brands/mustela) - [All baby skincare brands in New Zealand](/demand/nz/categories/nz-baby-skincare-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ecostore or Mustela more popular in search? In September 2026, ecostore had more branded searches than Mustela among baby skincare brands in New Zealand. ecostore had about 2,150 branded searches, while Mustela had 1,990. ecostore made up 10.7% of all baby skincare brand searches we track, and Mustela accounted for 9.9%. ## Cite this page Brandwave. "ecostore vs Mustela: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecostore-vs-mustela This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecostore-vs-mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.