--- title: "ecostore vs Morning Fresh: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ecostore or Morning Fresh? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecostore-vs-morning-fresh" publisher: "Brandwave" --- # ecostore vs Morning Fresh: Which is more popular by branded search in New Zealand? Which is more popular in search, ecostore or Morning Fresh? Compare estimated monthly branded-search demand and Share of Search inside the Dishwashing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ecostore and Morning Fresh - **Competitive set**: Dishwashing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ecostore Share of Search**: 63.6% - **Morning Fresh Share of Search**: 6% ## Which is more popular in search, ecostore or Morning Fresh? - In August 2026, ecostore had more branded searches than Morning Fresh among dishwashing brands in New Zealand. ecostore was estimated to have 8.8K branded searches compared to Morning Fresh’s 830, and held a 63.6% Share of Search versus Morning Fresh’s 6%. - ecostore was ahead of Morning Fresh in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand moved from 67.1% to 63.6%, and its estimated monthly branded searches moved from 6.9K to 8.8K. - Across the 11 months ending August 2026, Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand moved from 4.4% to 6%, and its estimated monthly branded searches moved from 450 to 830. ## How did search popularity change for New Zealand dishwashing brands in August 2026? - In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%. - Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026. ## Month by month | Month | ecostore estimated searches | ecostore Share of Search | ecostore rank | Morning Fresh estimated searches | Morning Fresh Share of Search | Morning Fresh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 67.1% | 1 | 450 | 4.4% | 3 | | Nov 2025 | 8.7K | 74.1% | 1 | 390 | 3.3% | 3 | | Dec 2025 | 6.4K | 68.5% | 1 | 440 | 4.7% | 3 | | Jan 2026 | 7.6K | 66.1% | 1 | 580 | 5.1% | 3 | | Feb 2026 | 6.6K | 63% | 1 | 480 | 4.6% | 3 | | Mar 2026 | 7.3K | 58.2% | 1 | 790 | 6.3% | 3 | | Apr 2026 | 7.6K | 60.7% | 1 | 790 | 6.3% | 3 | | May 2026 | 7.6K | 59% | 1 | 1K | 7.8% | 3 | | Jun 2026 | 7.6K | 63.4% | 1 | 780 | 6.5% | 3 | | Jul 2026 | 8.3K | 61.7% | 1 | 830 | 6.2% | 3 | | Aug 2026 | 8.8K | 63.6% | 1 | 830 | 6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ecostore’s and Morning Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ecostore**: Measured on the search terms “eco store”, “eco store dishwasher powder”, “eco store near me”, “eco store shampoo”, “ecostore”, “ecostore com”, “ecostore detergent”, “ecostore dishwasher”, “ecostore dishwasher powder”, “ecostore dishwasher tablets”, “ecostore dishwashing liquid”, “ecostore laundry”, “ecostore laundry liquid”, “ecostore laundry powder”, “ecostore laundry soaker”, “ecostore nappy balm”, “ecostore near me”, “ecostore nz”, “ecostore online”, “ecostore refill”, “ecostore rinse aid”, “ecostore sensitive laundry liquid”, “ecostore sensitive laundry powder”, “ecostore shampoo”, “ecostore shampoo and conditioner”, “ecostore ultra power”, “ecostore ultra sensitive”, “ecostore ultra sensitive laundry liquid”, “ecostore ultra sensitive shampoo”, “ecostore wool wash” and “the ecostore”, summed into one figure. - **Morning Fresh**: Measured on the search terms “dishwashing liquid morning fresh”, “morning fresh”, “morning fresh dish soap”, “morning fresh dishwasher powder”, “morning fresh dishwasher tablets”, “morning fresh nz”, “morning fresh washing up liquid”, “morningfresh” and “morningfresh com au”, summed into one figure. - [ecostore profile](/demand/nz/brands/ecostore) - [Morning Fresh profile](/demand/nz/brands/morning-fresh) - [All dishwashing brands in New Zealand](/demand/nz/categories/nz-dishwasher-detergent-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ecostore or Morning Fresh? In August 2026, ecostore had more branded searches than Morning Fresh among dishwashing brands in New Zealand. ecostore was estimated to have 8.8K branded searches compared to Morning Fresh’s 830, and held a 63.6% Share of Search versus Morning Fresh’s 6%. ## Cite this page Brandwave. "ecostore vs Morning Fresh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecostore-vs-morning-fresh This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecostore-vs-morning-fresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.