--- title: "ecostore vs Lush: Which is searched more in New Zealand?" description: "Is ecostore or Lush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecostore-vs-lush" publisher: "Brandwave" --- # ecostore vs Lush: Which is searched more in New Zealand? Is ecostore or Lush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo bar brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ecostore and Lush - **Competitive set**: Shampoo bar brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ecostore Share of Search**: 16.1% - **Lush Share of Search**: 64.4% ## Is ecostore or Lush more popular in search? - In September 2026, Lush had more branded searches than ecostore among shampoo bar brands in New Zealand. Lush had about 11,000 branded searches, while ecostore had 2,740. Lush made up 64.4% of all shampoo bar brand searches we track, and ecostore accounted for 16.1%. - Lush was ahead of ecostore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ecostore’s share of searches among shampoo bar brands in New Zealand moved from 12.1% to 16.1%, and its estimated monthly branded searches held steady at 2.7K. - Across the 12 months ending September 2026, Lush’s share of searches among shampoo bar brands in New Zealand moved from 72.8% to 64.4%, and its estimated monthly branded searches moved from 16.2K to 11K. ## Top shampoo bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lush was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ecostore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecostore and Lush were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ethique | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lush | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ecostore | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo bar brands - Asked ChatGPT "Which shampoo bar brand should I go to in New Zealand?": 1. Ethique, 2. ecostore - Asked ChatGPT "What are the best shampoo bar brands in New Zealand?": 1. Ethique, 2. Lush - Asked ChatGPT "What's the best shampoo bar brand in New Zealand for everyday hair care?": 1. Ethique - Searched Google, AI Overview "best shampoo bar": 1. Ethique, 2. Lush - Searched Google, AI Overview "solid shampoo bar": 1. Ethique Not named in any answer: Garnier. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo bar brands in September 2026? - In September 2026, ecostore gained share of searches among shampoo bar brands in New Zealand, from 14.9% to 16.1%. - In September 2026, Lush lost share of searches among shampoo bar brands in New Zealand, from 66.9% to 64.4%. ## Month by month | Month | ecostore estimated searches | ecostore Share of Search | ecostore rank | Lush estimated searches | Lush Share of Search | Lush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 12.1% | 2 | 16.2K | 72.8% | 1 | | Nov 2025 | 3.3K | 10.9% | 2 | 23.6K | 77.6% | 1 | | Dec 2025 | 2.8K | 6.8% | 2 | 34.9K | 86.1% | 1 | | Jan 2026 | 2.9K | 15% | 2 | 13.2K | 69.4% | 1 | | Feb 2026 | 2.7K | 16.3% | 2 | 10.8K | 65.3% | 1 | | Mar 2026 | 2.6K | 15.6% | 2 | 10.8K | 63.8% | 1 | | Apr 2026 | 2.7K | 16.3% | 2 | 10.8K | 66.2% | 1 | | May 2026 | 2.8K | 16.4% | 2 | 10.9K | 64.3% | 1 | | Jun 2026 | 2.7K | 14.5% | 2 | 13.3K | 70.1% | 1 | | Jul 2026 | 2.7K | 13.7% | 2 | 13.2K | 67.8% | 1 | | Aug 2026 | 3K | 14.9% | 2 | 13.3K | 66.9% | 1 | | Sep 2026 | 2.7K | 16.1% | 2 | 11K | 64.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ecostore’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore shampoo”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure. - **Lush**: Measured on the search terms “lush”, “lush beauty”, “lush perfume” and “lush super milk”, summed into one figure. - [ecostore profile](/demand/nz/brands/ecostore) - [Lush profile](/demand/nz/brands/lush) - [All shampoo bar brands in New Zealand](/demand/nz/categories/nz-shampoo-bar-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ecostore or Lush more popular in search? In September 2026, Lush had more branded searches than ecostore among shampoo bar brands in New Zealand. Lush had about 11,000 branded searches, while ecostore had 2,740. Lush made up 64.4% of all shampoo bar brand searches we track, and ecostore accounted for 16.1%. ## Cite this page Brandwave. "ecostore vs Lush: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecostore-vs-lush This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecostore-vs-lush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.