---
title: "ecostore vs Janola: Which is searched more in New Zealand?"
description: "Is ecostore or Janola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ecostore-vs-janola"
publisher: "Brandwave"
---

# ecostore vs Janola: Which is searched more in New Zealand?

Is ecostore or Janola more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ecostore and Janola
- **Competitive set**: Household cleaning brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **ecostore Share of Search**: 23.8%
- **Janola Share of Search**: 8%

## Is ecostore or Janola more popular in search?

- In September 2026, ecostore had more branded searches than Janola among household cleaning brands in New Zealand. ecostore had about 2,150 branded searches, while Janola had 720. ecostore made up 23.8% of all household cleaning brand searches we track, and Janola accounted for 8%.
- ecostore was ahead of Janola in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ecostore’s share of searches among household cleaning brands in New Zealand moved from 31.1% to 23.8%, and its estimated monthly branded searches moved from 2.3K to 2.1K.
- Across the 12 months ending September 2026, Janola’s share of searches among household cleaning brands in New Zealand moved from 9.8% to 8%, and its estimated monthly branded searches held steady at 720.

## Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore appeared in all five answers. Janola did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ecostore | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Earthwise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Jif | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Dettol | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Selleys | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Janola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morning Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about household cleaning brands

- Asked ChatGPT "Which household cleaning brand should I buy in New Zealand?": 1. Earthwise, 2. ecostore, 3. Selleys, 4. Dettol
- Asked ChatGPT "What are the best household cleaning brands in New Zealand?": 1. ecostore, 2. Earthwise, 3. Jif, 4. Dettol, 5. Selleys
- Asked ChatGPT "What's the best household cleaning brand in New Zealand for everyday cleaning?": 1. ecostore, 2. Jif, 3. Earthwise, 4. Dettol
- Searched Google, AI Overview "best cleaning products": 1. ecostore, 2. Dettol, 3. Selleys, 4. Jif
- Searched Google, AI Overview "home cleaning products": 1. ecostore

Not named in any answer: Janola, Morning Fresh, Harpic, Domex, White King, Ajax and Pine O Cleen.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand household cleaning brands in September 2026?

- In September 2026, ecostore lost share of searches among household cleaning brands in New Zealand, from 25.6% to 23.8%.

## Month by month

| Month | ecostore estimated searches | ecostore Share of Search | ecostore rank | Janola estimated searches | Janola Share of Search | Janola rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 31.1% | 2 | 720 | 9.8% | 3 |
| Nov 2025 | 2.8K | 35.5% | 2 | 720 | 9% | 3 |
| Dec 2025 | 2.3K | 32.2% | 2 | 720 | 10.2% | 3 |
| Jan 2026 | 2.4K | 28.8% | 2 | 720 | 8.7% | 4 |
| Feb 2026 | 2.3K | 30.9% | 2 | 720 | 9.7% | 3 |
| Mar 2026 | 2.3K | 27.9% | 2 | 720 | 8.9% | 3 |
| Apr 2026 | 2.3K | 30.1% | 2 | 590 | 7.8% | 4 |
| May 2026 | 2.3K | 29% | 2 | 720 | 9.1% | 3 |
| Jun 2026 | 2.3K | 29.2% | 2 | 590 | 7.6% | 4 |
| Jul 2026 | 2.1K | 25% | 2 | 720 | 8.7% | 4 |
| Aug 2026 | 2.4K | 25.6% | 2 | 720 | 7.8% | 4 |
| Sep 2026 | 2.1K | 23.8% | 2 | 720 | 8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using ecostore’s and Janola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure.
- **Janola**: Measured on the search term “janola”.

- [ecostore profile](/demand/nz/brands/ecostore)
- [Janola profile](/demand/nz/brands/janola)
- [All household cleaning brands in New Zealand](/demand/nz/categories/nz-household-cleaning-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ecostore or Janola more popular in search?

In September 2026, ecostore had more branded searches than Janola among household cleaning brands in New Zealand. ecostore had about 2,150 branded searches, while Janola had 720. ecostore made up 23.8% of all household cleaning brand searches we track, and Janola accounted for 8%.

## Cite this page

Brandwave. "ecostore vs Janola: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecostore-vs-janola

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecostore-vs-janola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
