--- title: "ecostore vs Head & Shoulders: Which is searched more in New Zealand?" description: "Is ecostore or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecostore-vs-head-and-shoulders" publisher: "Brandwave" --- # ecostore vs Head & Shoulders: Which is searched more in New Zealand? Is ecostore or Head & Shoulders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ecostore and Head & Shoulders - **Competitive set**: Shampoo and haircare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ecostore Share of Search**: 4.6% - **Head & Shoulders Share of Search**: 3.6% ## Is ecostore or Head & Shoulders more popular in search? - In September 2026, ecostore had more branded searches than Head & Shoulders among shampoo and haircare brands in New Zealand. ecostore had about 2,150 branded searches, while Head & Shoulders had 1,710. ecostore made up 4.6% of all shampoo and haircare brand searches we track, and Head & Shoulders accounted for 3.6%. - ecostore was ahead of Head & Shoulders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ecostore’s share of searches among shampoo and haircare brands in New Zealand moved from 6.4% to 4.6%, and its estimated monthly branded searches moved from 2.3K to 2.1K. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in New Zealand moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 1.1K to 1.7K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Head & Shoulders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ecostore was listed before Head & Shoulders in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Redken | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecostore | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ethique | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | L'Oréal Paris Elvive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kérastase | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ELEVEN Australia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Nak Hair | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Pantene | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Olaplex | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Head & Shoulders | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | OGX | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo or haircare brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken, 3. Kérastase, 4. Olaplex - Asked ChatGPT "What are the best shampoo and haircare brands in New Zealand?": 1. Kérastase, 2. Redken, 3. Ethique, 4. ELEVEN Australia, 5. Olaplex, 6. Nak Hair, 7. L'Oréal Paris Elvive - Asked ChatGPT "What's the best shampoo or haircare brand in New Zealand for everyday hair care?": 1. ecostore, 2. ELEVEN Australia, 3. Redken - Searched Google, AI Overview "shampoo brands nz": 1. Ethique, 2. ecostore, 3. Nak Hair, 4. Redken, 5. Pantene, 6. L'Oréal Paris Elvive, 7. Head & Shoulders, 8. OGX - Searched Google, AI Overview "shampoo for dry hair": 1. Redken, 2. Pantene Not named in any answer: Garnier and TRESemmé. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and haircare brands in September 2026? - In September 2026, Head & Shoulders gained share of searches among shampoo and haircare brands in New Zealand, from 2.9% to 3.6%. ## Month by month | Month | ecostore estimated searches | ecostore Share of Search | ecostore rank | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 6.4% | 7 | 1.1K | 2.9% | 11 | | Nov 2025 | 2.8K | 6.8% | 6 | 960 | 2.3% | 11 | | Dec 2025 | 2.3K | 5.6% | 7 | 790 | 2% | 11 | | Jan 2026 | 2.4K | 5.7% | 7 | 950 | 2.3% | 11 | | Feb 2026 | 2.3K | 6% | 7 | 950 | 2.5% | 11 | | Mar 2026 | 2.3K | 5.5% | 7 | 1.1K | 2.7% | 11 | | Apr 2026 | 2.3K | 5.6% | 8 | 980 | 2.4% | 11 | | May 2026 | 2.3K | 5.7% | 7 | 1.1K | 2.7% | 11 | | Jun 2026 | 2.3K | 5.4% | 8 | 1.1K | 2.7% | 10 | | Jul 2026 | 2.1K | 4.5% | 9 | 1.4K | 3% | 10 | | Aug 2026 | 2.4K | 4.9% | 9 | 1.4K | 2.9% | 10 | | Sep 2026 | 2.1K | 4.6% | 9 | 1.7K | 3.6% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using ecostore’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure. - **Head & Shoulders**: Measured on the search terms “head & shoulders”, “head and shoulders”, “head shoulders”, “head shoulders hair” and “headshoulders”, summed into one figure. - [ecostore profile](/demand/nz/brands/ecostore) - [Head & Shoulders profile](/demand/nz/brands/head-and-shoulders) - [All shampoo and haircare brands in New Zealand](/demand/nz/categories/nz-shampoo-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ecostore or Head & Shoulders more popular in search? In September 2026, ecostore had more branded searches than Head & Shoulders among shampoo and haircare brands in New Zealand. ecostore had about 2,150 branded searches, while Head & Shoulders had 1,710. ecostore made up 4.6% of all shampoo and haircare brand searches we track, and Head & Shoulders accounted for 3.6%. ## Cite this page Brandwave. "ecostore vs Head & Shoulders: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecostore-vs-head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecostore-vs-head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.