---
title: "Ecopack vs Friendlypak: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ecopack or Friendlypak? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable packaging suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ecopack-vs-friendlypak"
publisher: "Brandwave"
---

# Ecopack vs Friendlypak: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ecopack or Friendlypak? Compare estimated monthly branded-search demand and Share of Search inside the Sustainable packaging suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ecopack and Friendlypak
- **Competitive set**: Sustainable packaging suppliers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ecopack Share of Search**: 5.7%
- **Friendlypak Share of Search**: 3.1%

## Which is more popular in search, Ecopack or Friendlypak?

- In August 2026, Ecopack had more branded searches than Friendlypak among sustainable packaging suppliers in New Zealand. Ecopack was estimated to have 110 branded searches compared to Friendlypak’s 60, and held a 5.7% Share of Search versus Friendlypak’s 3.1%.
- Ecopack was ahead of Friendlypak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecopack’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 7.1% to 5.7%, and its estimated monthly branded searches moved from 130 to 110.
- Across the 11 months ending August 2026, Friendlypak’s estimated Share of Search among sustainable packaging suppliers in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches moved from 50 to 60.

## How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?

- In August 2026, Ecopack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 6.6% to 5.7%.
- Estimated monthly branded searches for Friendlypak in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Month by month

| Month | Ecopack estimated searches | Ecopack Share of Search | Ecopack rank | Friendlypak estimated searches | Friendlypak Share of Search | Friendlypak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 7.1% | 4 | 50 | 2.7% | 5 |
| Nov 2025 | 100 | 5.3% | 4 | 60 | 3.2% | 5 |
| Dec 2025 | 80 | 5.3% | 4 | 40 | 2.6% | 5 |
| Jan 2026 | 130 | 7.9% | 4 | 60 | 3.7% | 5 |
| Feb 2026 | 90 | 5.4% | 4 | 80 | 4.8% | 5 |
| Mar 2026 | 110 | 5.4% | 4 | 60 | 3% | 5 |
| Apr 2026 | 110 | 7% | 4 | 60 | 3.8% | 5 |
| May 2026 | 140 | 7.9% | 4 | 60 | 3.4% | 5 |
| Jun 2026 | 80 | 4.6% | 4 | 50 | 2.9% | 5 |
| Jul 2026 | 120 | 6.6% | 4 | 60 | 3.3% | 5 |
| Aug 2026 | 110 | 5.7% | 4 | 60 | 3.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ecopack’s and Friendlypak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ecopack**: Measured on the search terms “ecopack”, “ecopack bin liners”, “ecopack near me”, “ecopack nz”, “ecopack online” and “ecopack packaging”, summed into one figure.
- **Friendlypak**: Measured on the search terms “friendlypak” and “friendlypak nz”, summed into one figure.

- [Ecopack profile](/demand/nz/brands/ecopack)
- [Friendlypak profile](/demand/nz/brands/friendlypak)
- [All sustainable packaging suppliers in New Zealand](/demand/nz/categories/nz-sustainable-packaging-suppliers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ecopack or Friendlypak?

In August 2026, Ecopack had more branded searches than Friendlypak among sustainable packaging suppliers in New Zealand. Ecopack was estimated to have 110 branded searches compared to Friendlypak’s 60, and held a 5.7% Share of Search versus Friendlypak’s 3.1%.

## Cite this page

Brandwave. "Ecopack vs Friendlypak: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecopack-vs-friendlypak

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecopack-vs-friendlypak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.