--- title: "ecobee vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is ecobee or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecobee-vs-mitsubishi-electric" publisher: "Brandwave" --- # ecobee vs Mitsubishi Electric: Which is searched more in New Zealand? Is ecobee or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart thermostat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ecobee and Mitsubishi Electric - **Competitive set**: Smart thermostat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ecobee Share of Search**: 0.99% - **Mitsubishi Electric Share of Search**: 14.3% ## Is ecobee or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than ecobee among smart thermostat brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while ecobee had 50. Mitsubishi Electric made up 14.3% of all smart thermostat brand searches we track, and ecobee accounted for 0.99%. - Mitsubishi Electric was ahead of ecobee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ecobee’s share of searches among smart thermostat brands in New Zealand moved from 0.66% to 0.99%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 720. ## Top smart thermostat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ecobee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mitsubishi Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecobee and Mitsubishi Electric were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Nest | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ecobee | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Mitsubishi Electric | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Daikin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Honeywell | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | tado | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about smart thermostat brands - Asked ChatGPT "Which smart thermostat brand should I buy in New Zealand?": 1. tado, 2. Google Nest, 3. ecobee - Asked ChatGPT "What are the best smart thermostat brands in New Zealand?": 1. tado, 2. Google Nest, 3. Daikin, 4. Mitsubishi Electric - Asked ChatGPT "What's the best smart thermostat brand in New Zealand for home heating control?": 1. Mitsubishi Electric, 2. Daikin - Searched Google, AI Overview "smart thermostat brands": 1. Google Nest, 2. ecobee, 3. Honeywell - Searched Google, AI Overview "best smart thermostat": 1. ecobee, 2. Honeywell, 3. Google Nest Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand smart thermostat brands in September 2026? - In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches. - In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%. - In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%. ## Month by month | Month | ecobee estimated searches | ecobee Share of Search | ecobee rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.66% | 6 | 720 | 11.8% | 3 | | Nov 2025 | 50 | 0.69% | 5 | 880 | 12.2% | 3 | | Dec 2025 | 60 | 0.84% | 6 | 720 | 10.1% | 3 | | Jan 2026 | 70 | 1.1% | 4 | 720 | 11% | 3 | | Feb 2026 | 40 | 0.64% | 6 | 880 | 14.1% | 3 | | Mar 2026 | 50 | 0.8% | 6 | 880 | 14% | 3 | | Apr 2026 | 60 | 0.95% | 5 | 1K | 15.8% | 3 | | May 2026 | 40 | 0.55% | 5 | 1K | 13.6% | 3 | | Jun 2026 | 70 | 0.91% | 5 | 1K | 13% | 3 | | Jul 2026 | 50 | 0.79% | 5 | 1K | 15.8% | 3 | | Aug 2026 | 110 | 1.7% | 4 | 720 | 11.4% | 3 | | Sep 2026 | 50 | 0.99% | 6 | 720 | 14.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ecobee’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ecobee**: Measured on the search terms “ecobee”, “ecobee smart thermostat” and “ecobee thermostat”, summed into one figure. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”. - [ecobee profile](/demand/nz/brands/ecobee) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All smart thermostat brands in New Zealand](/demand/nz/categories/nz-smart-thermostat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ecobee or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than ecobee among smart thermostat brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while ecobee had 50. Mitsubishi Electric made up 14.3% of all smart thermostat brand searches we track, and ecobee accounted for 0.99%. ## Cite this page Brandwave. "ecobee vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecobee-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecobee-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.