--- title: "Eco By Sonya vs Tan-Luxe: Which is searched more in New Zealand?" description: "Is Eco By Sonya or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/eco-by-sonya-vs-tan-luxe" publisher: "Brandwave" --- # Eco By Sonya vs Tan-Luxe: Which is searched more in New Zealand? Is Eco By Sonya or Tan-Luxe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eco By Sonya and Tan-Luxe - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Eco By Sonya Share of Search**: 9.3% - **Tan-Luxe Share of Search**: 0.56% ## Is Eco By Sonya or Tan-Luxe more popular in search? - In September 2026, Eco By Sonya had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Eco By Sonya had about 1,000 branded searches, while Tan-Luxe had 60. Eco By Sonya made up 9.3% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.56%. - Eco By Sonya was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Eco By Sonya’s share of searches among self-tan brands in New Zealand moved from 7.8% to 9.3%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in New Zealand moved from 0.53% to 0.56%, and its estimated monthly branded searches held steady at 60. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Eco By Sonya was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tan-Luxe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | St.Tropez | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Eco By Sonya | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bali Body | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Coco & Eve | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tanologist | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Eco Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "Which self-tan brand should I buy in New Zealand?": 1. Bondi Sands, 2. Loving Tan, 3. St.Tropez - Asked ChatGPT "What are the best self-tan brands in New Zealand?": 1. Bondi Sands, 2. Loving Tan, 3. St.Tropez, 4. Eco By Sonya, 5. Coco & Eve - Asked ChatGPT "What's the best self-tan brand in New Zealand for easy tanning?": 1. Bondi Sands, 2. Loving Tan - Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Loving Tan, 3. Bali Body, 4. Bondi Sands, 5. Tanologist - Searched Google, AI Overview "fake tan nz": 1. Bondi Sands, 2. Eco By Sonya Not named in any answer: Eco Tan, Isle of Paradise and Tan-Luxe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand self-tan brands in September 2026? - In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches. - In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches. - In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%. - In September 2026, Tan-Luxe rose from 10th to 9th among self-tan brands in New Zealand. ## Month by month | Month | Eco By Sonya estimated searches | Eco By Sonya Share of Search | Eco By Sonya rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 7.8% | 6 | 60 | 0.53% | 9 | | Nov 2025 | 1.3K | 10.1% | 4 | 80 | 0.62% | 9 | | Dec 2025 | 1K | 9.2% | 5 | 60 | 0.55% | 9 | | Jan 2026 | 880 | 10.6% | 5 | 100 | 1.2% | 9 | | Feb 2026 | 590 | 8.5% | 6 | 40 | 0.58% | 9 | | Mar 2026 | 720 | 10.8% | 4 | 40 | 0.6% | 9 | | Apr 2026 | 720 | 10.5% | 3 | 40 | 0.58% | 9 | | May 2026 | 880 | 12.5% | 3 | 60 | 0.85% | 9 | | Jun 2026 | 880 | 11.4% | 4 | 60 | 0.78% | 9 | | Jul 2026 | 1K | 12.7% | 4 | 40 | 0.51% | 9 | | Aug 2026 | 1.9K | 19.6% | 2 | 40 | 0.41% | 10 | | Sep 2026 | 1K | 9.3% | 5 | 60 | 0.56% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Eco By Sonya’s and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eco By Sonya**: Measured on the search term “eco by sonya”. - **Tan-Luxe**: Measured on the search terms “tan luxe”, “tan luxe drops”, “tan luxe tan”, “tan-luxe” and “tanluxe”, summed into one figure. - [Eco By Sonya profile](/demand/nz/brands/eco-by-sonya) - [Tan-Luxe profile](/demand/nz/brands/tan-luxe) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eco By Sonya or Tan-Luxe more popular in search? In September 2026, Eco By Sonya had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Eco By Sonya had about 1,000 branded searches, while Tan-Luxe had 60. Eco By Sonya made up 9.3% of all self-tan brand searches we track, and Tan-Luxe accounted for 0.56%. ## Cite this page Brandwave. "Eco By Sonya vs Tan-Luxe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/eco-by-sonya-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/eco-by-sonya-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.