--- title: "ECHO vs Lawnmaster: Which is searched more in New Zealand?" description: "Is ECHO or Lawnmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/echo-vs-lawnmaster" publisher: "Brandwave" --- # ECHO vs Lawnmaster: Which is searched more in New Zealand? Is ECHO or Lawnmaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Edger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECHO and Lawnmaster - **Competitive set**: Edger brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ECHO Share of Search**: 0.4% - **Lawnmaster Share of Search**: 2.1% ## Is ECHO or Lawnmaster more popular in search? - In September 2026, Lawnmaster had more branded searches than ECHO among edger brands in New Zealand. Lawnmaster had about 720 branded searches, while ECHO had 140. Lawnmaster made up 2.1% of all edger brand searches we track, and ECHO accounted for 0.4%. - Lawnmaster was ahead of ECHO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ECHO’s share of searches among edger brands in New Zealand moved from 0.34% to 0.4%, and its estimated monthly branded searches moved from 120 to 140. - Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 1K to 720. ## Top edger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ECHO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Lawnmaster | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ozito | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about edger brands - Asked ChatGPT "Which edger brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi - Asked ChatGPT "What are the best edger brands in New Zealand?": 1. Ryobi, 2. Stihl, 3. Makita, 4. Ozito - Asked ChatGPT "What's the best edger brand in New Zealand for a tidy lawn edge?": 1. Makita, 2. Ryobi, 3. Stihl, 4. Ozito - Searched Google, AI Overview "garden edger nz": 1. Lawnmaster, 2. Ryobi, 3. Stihl, 4. Ozito, 5. Makita - Searched Google, AI Overview "battery edger": 1. Lawnmaster, 2. Makita, 3. Ryobi Not named in any answer: Husqvarna and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand edger brands in September 2026? - In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%. - Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## Month by month | Month | ECHO estimated searches | ECHO Share of Search | ECHO rank | Lawnmaster estimated searches | Lawnmaster Share of Search | Lawnmaster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 0.34% | 7 | 1K | 2.9% | 6 | | Nov 2025 | 140 | 0.35% | 7 | 1K | 2.5% | 6 | | Dec 2025 | 140 | 0.37% | 7 | 880 | 2.3% | 6 | | Jan 2026 | 130 | 0.36% | 7 | 880 | 2.4% | 6 | | Feb 2026 | 110 | 0.32% | 7 | 880 | 2.6% | 6 | | Mar 2026 | 120 | 0.36% | 7 | 720 | 2.1% | 6 | | Apr 2026 | 100 | 0.31% | 7 | 590 | 1.8% | 6 | | May 2026 | 140 | 0.43% | 7 | 480 | 1.5% | 6 | | Jun 2026 | 120 | 0.4% | 7 | 480 | 1.6% | 6 | | Jul 2026 | 100 | 0.34% | 7 | 390 | 1.3% | 6 | | Aug 2026 | 120 | 0.38% | 7 | 480 | 1.5% | 6 | | Sep 2026 | 140 | 0.4% | 7 | 720 | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ECHO’s and Lawnmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECHO**: Measured on the search terms “echo blower” and “echo trimmer”, summed into one figure. - **Lawnmaster**: Measured on the search term “lawnmaster”. - [ECHO profile](/demand/nz/brands/echo) - [Lawnmaster profile](/demand/nz/brands/lawnmaster) - [All edger brands in New Zealand](/demand/nz/categories/nz-edger-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ECHO or Lawnmaster more popular in search? In September 2026, Lawnmaster had more branded searches than ECHO among edger brands in New Zealand. Lawnmaster had about 720 branded searches, while ECHO had 140. Lawnmaster made up 2.1% of all edger brand searches we track, and ECHO accounted for 0.4%. ## Cite this page Brandwave. "ECHO vs Lawnmaster: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/echo-vs-lawnmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/echo-vs-lawnmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.