--- title: "Ecco vs Reef: Which is searched more in New Zealand?" description: "Is Ecco or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandal and jandal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-reef-sandals" publisher: "Brandwave" --- # Ecco vs Reef: Which is searched more in New Zealand? Is Ecco or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandal and jandal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecco and Reef - **Competitive set**: Sandal and jandal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ecco Share of Search**: 1.6% - **Reef Share of Search**: 0.9% ## Is Ecco or Reef more popular in search? - In September 2026, Ecco had more branded searches than Reef among sandal and jandal brands in New Zealand. Ecco had about 1,600 branded searches, while Reef had 910. Ecco made up 1.6% of all sandal and jandal brand searches we track, and Reef accounted for 0.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Reef took it in November 2025, Ecco took it in February 2026. - Across the 12 months ending September 2026, Ecco’s share of searches among sandal and jandal brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Reef’s share of searches among sandal and jandal brands in New Zealand moved from 1% to 0.9%, and its estimated monthly branded searches moved from 980 to 910. ## Top sandal and jandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ecco and Reef were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Birkenstock | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Havaianas | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Reef | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Archies | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecco | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crocs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | KEEN | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about sandal and jandal brands - Asked ChatGPT "Which sandal brand should I buy in New Zealand?": 1. Birkenstock, 2. Teva, 3. Ecco, 4. Crocs - Asked ChatGPT "What are the best sandal and jandal brands in New Zealand?": 1. Havaianas, 2. Reef, 3. Teva, 4. Birkenstock, 5. Crocs, 6. KEEN - Asked ChatGPT "What's the best sandal brand in New Zealand for summer wear?": 1. Teva, 2. Birkenstock, 3. Havaianas, 4. Ecco, 5. KEEN - Searched Google, AI Overview "best jandals nz": 1. Archies, 2. Havaianas, 3. Reef - Searched Google, AI Overview "summer sandals nz": 1. Teva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sandal and jandal brands in September 2026? - In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand. ## Month by month | Month | Ecco estimated searches | Ecco Share of Search | Ecco rank | Reef estimated searches | Reef Share of Search | Reef rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.3% | 7 | 980 | 1% | 8 | | Nov 2025 | 1.6K | 0.83% | 8 | 2.4K | 1.2% | 7 | | Dec 2025 | 1.3K | 0.67% | 8 | 2.6K | 1.3% | 6 | | Jan 2026 | 1.3K | 1.2% | 8 | 1.4K | 1.3% | 7 | | Feb 2026 | 1K | 1.3% | 7 | 980 | 1.3% | 8 | | Mar 2026 | 1.3K | 1.7% | 6 | 910 | 1.2% | 8 | | Apr 2026 | 1.3K | 1.8% | 6 | 740 | 1% | 8 | | May 2026 | 1.6K | 2.4% | 4 | 560 | 0.84% | 8 | | Jun 2026 | 1.6K | 2.4% | 4 | 460 | 0.69% | 8 | | Jul 2026 | 1.3K | 1.9% | 6 | 460 | 0.66% | 8 | | Aug 2026 | 1.3K | 1.6% | 6 | 800 | 0.96% | 8 | | Sep 2026 | 1.6K | 1.6% | 5 | 910 | 0.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecco’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecco**: Measured on the search term “ecco shoes”. - **Reef**: Measured on the search terms “reef jandals” and “reef sandals”, summed into one figure. - [Ecco profile](/demand/nz/brands/ecco-shoes) - [Reef profile](/demand/nz/brands/reef-sandals) - [All sandal and jandal brands in New Zealand](/demand/nz/categories/nz-sandal-and-jandal-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecco or Reef more popular in search? In September 2026, Ecco had more branded searches than Reef among sandal and jandal brands in New Zealand. Ecco had about 1,600 branded searches, while Reef had 910. Ecco made up 1.6% of all sandal and jandal brand searches we track, and Reef accounted for 0.9%. ## Cite this page Brandwave. "Ecco vs Reef: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-reef-sandals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.