--- title: "Ecco vs Puma: Which is searched more in New Zealand?" description: "Is Ecco or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-puma" publisher: "Brandwave" --- # Ecco vs Puma: Which is searched more in New Zealand? Is Ecco or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecco and Puma - **Competitive set**: Casual shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ecco Share of Search**: 0.61% - **Puma Share of Search**: 9.3% ## Is Ecco or Puma more popular in search? - In September 2026, Puma had more branded searches than Ecco among casual shoes brands in New Zealand. Puma had about 28,600 branded searches, while Ecco had 1,860. Puma made up 9.3% of all casual shoes brand searches we track, and Ecco accounted for 0.61%. - Puma was ahead of Ecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecco’s share of searches among casual shoes brands in New Zealand moved from 0.59% to 0.61%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand moved from 8.2% to 9.3%, and its estimated monthly branded searches moved from 22.6K to 28.6K. ## Top casual shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Puma did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skechers | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASICS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ecco | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about casual shoes brands - Asked ChatGPT "Which casual shoes brand should I buy in New Zealand?": 1. Skechers, 2. New Balance, 3. ASICS, 4. Ecco - Asked ChatGPT "What are the best casual shoes brands in New Zealand?": 1. Ecco, 2. New Balance, 3. Skechers, 4. ASICS - Asked ChatGPT "What's the best casual shoes brand in New Zealand for everyday wear?": 1. New Balance, 2. Skechers, 3. ASICS, 4. Ecco, 5. Adidas - Searched Google, AI Overview "casual shoes nz": 1. Skechers, 2. Adidas, 3. New Balance - Searched Google, AI Overview "walking shoes for women": 1. Skechers, 2. ASICS, 3. New Balance Not named in any answer: Nike and Puma. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand casual shoes brands in September 2026? - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. - Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## Month by month | Month | Ecco estimated searches | Ecco Share of Search | Ecco rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 0.59% | 7 | 22.6K | 8.2% | 6 | | Nov 2025 | 1.9K | 0.54% | 7 | 26.1K | 7.4% | 6 | | Dec 2025 | 1.6K | 0.46% | 7 | 32.1K | 9.4% | 5 | | Jan 2026 | 1.5K | 0.53% | 7 | 22.2K | 7.8% | 6 | | Feb 2026 | 1.2K | 0.49% | 7 | 18.1K | 7.4% | 6 | | Mar 2026 | 1.6K | 0.54% | 7 | 23.6K | 8.2% | 6 | | Apr 2026 | 1.6K | 0.54% | 7 | 23.7K | 8.3% | 6 | | May 2026 | 1.9K | 0.59% | 7 | 23.7K | 7.5% | 6 | | Jun 2026 | 1.9K | 0.56% | 7 | 36.9K | 11.2% | 5 | | Jul 2026 | 1.5K | 0.48% | 7 | 33K | 10.6% | 5 | | Aug 2026 | 1.6K | 0.49% | 7 | 29.2K | 9.2% | 5 | | Sep 2026 | 1.9K | 0.61% | 7 | 28.6K | 9.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecco’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecco**: Measured on the search terms “ecco golf shoes” and “ecco shoes”, summed into one figure. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [Ecco profile](/demand/nz/brands/ecco-shoes) - [Puma profile](/demand/nz/brands/puma) - [All casual shoes brands in New Zealand](/demand/nz/categories/nz-casual-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecco or Puma more popular in search? In September 2026, Puma had more branded searches than Ecco among casual shoes brands in New Zealand. Puma had about 28,600 branded searches, while Ecco had 1,860. Puma made up 9.3% of all casual shoes brand searches we track, and Ecco accounted for 0.61%. ## Cite this page Brandwave. "Ecco vs Puma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.