--- title: "Ecco vs Havaianas: Which is searched more in New Zealand?" description: "Is Ecco or Havaianas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandal and jandal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-havaianas" publisher: "Brandwave" --- # Ecco vs Havaianas: Which is searched more in New Zealand? Is Ecco or Havaianas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandal and jandal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ecco and Havaianas - **Competitive set**: Sandal and jandal brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ecco Share of Search**: 1.6% - **Havaianas Share of Search**: 5.8% ## Is Ecco or Havaianas more popular in search? - In September 2026, Havaianas had more branded searches than Ecco among sandal and jandal brands in New Zealand. Havaianas had about 5,880 branded searches, while Ecco had 1,600. Havaianas made up 5.8% of all sandal and jandal brand searches we track, and Ecco accounted for 1.6%. - Havaianas was ahead of Ecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ecco’s share of searches among sandal and jandal brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Havaianas’ share of searches among sandal and jandal brands in New Zealand moved from 5.2% to 5.8%, and its estimated monthly branded searches moved from 5.1K to 5.9K. ## Top sandal and jandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Havaianas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ecco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Havaianas was listed before Ecco in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Birkenstock | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Havaianas | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Reef | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Archies | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecco | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Crocs | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | KEEN | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about sandal and jandal brands - Asked ChatGPT "Which sandal brand should I buy in New Zealand?": 1. Birkenstock, 2. Teva, 3. Ecco, 4. Crocs - Asked ChatGPT "What are the best sandal and jandal brands in New Zealand?": 1. Havaianas, 2. Reef, 3. Teva, 4. Birkenstock, 5. Crocs, 6. KEEN - Asked ChatGPT "What's the best sandal brand in New Zealand for summer wear?": 1. Teva, 2. Birkenstock, 3. Havaianas, 4. Ecco, 5. KEEN - Searched Google, AI Overview "best jandals nz": 1. Archies, 2. Havaianas, 3. Reef - Searched Google, AI Overview "summer sandals nz": 1. Teva Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sandal and jandal brands in September 2026? - Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026. - In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand. ## Month by month | Month | Ecco estimated searches | Ecco Share of Search | Ecco rank | Havaianas estimated searches | Havaianas Share of Search | Havaianas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.3% | 7 | 5.1K | 5.2% | 3 | | Nov 2025 | 1.6K | 0.83% | 8 | 9.8K | 5.1% | 3 | | Dec 2025 | 1.3K | 0.67% | 8 | 11.5K | 5.9% | 3 | | Jan 2026 | 1.3K | 1.2% | 8 | 5.2K | 4.7% | 3 | | Feb 2026 | 1K | 1.3% | 7 | 3.3K | 4.2% | 3 | | Mar 2026 | 1.3K | 1.7% | 6 | 2.8K | 3.7% | 3 | | Apr 2026 | 1.3K | 1.8% | 6 | 3.1K | 4.3% | 3 | | May 2026 | 1.6K | 2.4% | 4 | 2.8K | 4.3% | 3 | | Jun 2026 | 1.6K | 2.4% | 4 | 3.1K | 4.7% | 3 | | Jul 2026 | 1.3K | 1.9% | 6 | 3.3K | 4.7% | 3 | | Aug 2026 | 1.3K | 1.6% | 6 | 4.7K | 5.6% | 3 | | Sep 2026 | 1.6K | 1.6% | 5 | 5.9K | 5.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Ecco’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ecco**: Measured on the search term “ecco shoes”. - **Havaianas**: Measured on the search terms “brazilian havaianas”, “flatform havaianas”, “havaianas”, “havaianas aus”, “havaianas flip flops”, “havaianas footwear”, “havaianas jandals”, “havaianas sale”, “havaianas sandals”, “havaianas sl”, “havaianas slide”, “havaianas warehouse” and “havaianas wedge”, summed into one figure. - [Ecco profile](/demand/nz/brands/ecco-shoes) - [Havaianas profile](/demand/nz/brands/havaianas) - [All sandal and jandal brands in New Zealand](/demand/nz/categories/nz-sandal-and-jandal-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ecco or Havaianas more popular in search? In September 2026, Havaianas had more branded searches than Ecco among sandal and jandal brands in New Zealand. Havaianas had about 5,880 branded searches, while Ecco had 1,600. Havaianas made up 5.8% of all sandal and jandal brand searches we track, and Ecco accounted for 1.6%. ## Cite this page Brandwave. "Ecco vs Havaianas: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-havaianas This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecco-shoes-vs-havaianas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.