--- title: "ECC Lighting vs Lighting Plus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ECC Lighting or Lighting Plus? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ecc-lighting-vs-lighting-plus" publisher: "Brandwave" --- # ECC Lighting vs Lighting Plus: Which is more popular by branded search in New Zealand? Which is more popular in search, ECC Lighting or Lighting Plus? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ECC Lighting and Lighting Plus - **Competitive set**: Lighting retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ECC Lighting Share of Search**: 7.8% - **Lighting Plus Share of Search**: 39.5% ## Which is more popular in search, ECC Lighting or Lighting Plus? - In August 2026, Lighting Plus had more branded searches than ECC Lighting among lighting retailers in New Zealand. Lighting Plus was estimated to have 19K branded searches compared to ECC Lighting’s 3.7K, and held a 39.5% Share of Search versus ECC Lighting’s 7.8%. - Lighting Plus was ahead of ECC Lighting in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand moved from 7.3% to 7.8%, and its estimated monthly branded searches held steady at 3.7K. - Across the 11 months ending August 2026, Lighting Plus’ estimated Share of Search among lighting retailers in New Zealand moved from 43.8% to 39.5%, and its estimated monthly branded searches moved from 22.2K to 19K. ## How did search popularity change for New Zealand lighting retailers in August 2026? - In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%. - In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%. ## Month by month | Month | ECC Lighting estimated searches | ECC Lighting Share of Search | ECC Lighting rank | Lighting Plus estimated searches | Lighting Plus Share of Search | Lighting Plus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 7.3% | 3 | 22.2K | 43.8% | 2 | | Nov 2025 | 3.4K | 6.5% | 3 | 18.4K | 35.4% | 2 | | Dec 2025 | 2.6K | 6.8% | 3 | 14.7K | 38.6% | 2 | | Jan 2026 | 2.7K | 5.9% | 3 | 18.1K | 39.3% | 2 | | Feb 2026 | 3K | 7.7% | 3 | 15.3K | 38.9% | 2 | | Mar 2026 | 3.9K | 8.3% | 3 | 18.1K | 38.6% | 2 | | Apr 2026 | 3.1K | 6.2% | 3 | 22.3K | 44.5% | 2 | | May 2026 | 3.4K | 6.2% | 3 | 22.3K | 40.4% | 2 | | Jun 2026 | 4K | 7.5% | 3 | 18.7K | 35.7% | 2 | | Jul 2026 | 3.4K | 7.2% | 3 | 19.1K | 40.3% | 2 | | Aug 2026 | 3.7K | 7.8% | 3 | 19K | 39.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ECC Lighting’s and Lighting Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ECC Lighting**: Measured on the search terms “ecc”, “ecc floor lamp”, “ecc lamp”, “ecc lighting”, “ecc pendant lights” and “ecc wall lights”, summed into one figure. - **Lighting Plus**: Measured on the search terms “lighting plus”, “lighting plus hours”, “lighting plus lamps”, “lighting plus lunn ave”, “lighting plus moorhouse”, “lighting plus moorhouse ave”, “lighting plus near me”, “lighting plus nz”, “lighting plus online”, “lighting plus outdoor lights”, “lighting plus pendant lights”, “lighting plus sale”, “lightingplus”, “lightingplus co nz” and “lightingplus nz”, summed into one figure. - [ECC Lighting profile](/demand/nz/brands/ecc-lighting) - [Lighting Plus profile](/demand/nz/brands/lighting-plus) - [All lighting retailers in New Zealand](/demand/nz/categories/nz-lighting-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ECC Lighting or Lighting Plus? In August 2026, Lighting Plus had more branded searches than ECC Lighting among lighting retailers in New Zealand. Lighting Plus was estimated to have 19K branded searches compared to ECC Lighting’s 3.7K, and held a 39.5% Share of Search versus ECC Lighting’s 7.8%. ## Cite this page Brandwave. "ECC Lighting vs Lighting Plus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ecc-lighting-vs-lighting-plus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ecc-lighting-vs-lighting-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.